Lesser known shopping engine Shop.com has just announced that they’re letting merchants list their coupon offerings on their site.

Customers on their site can go to their special coupons & offers and view what sort of deals are being offered, similar to Bing’s Cashback page:

An icon will also be posted alongside merchants participating in the program giving specific details of what a merchant is offering.

It’s a great move for an engine that doesn’t receive as much traffic as the top-tier ones, but enough for a merchant to consider listing on them, that will provide greater participation and interaction for both merchants and consumers alike.

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