Research

2023 Holiday Shopping Trends

Upbeat consumers turn to Amazon and TikTok even as inflation concerns linger

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Marketers are once again entering the most important quarter of the year for many brands, with holiday shoppers already making plans for how and where they’ll be spending in Q4.

Tinuiti surveyed 1,000 holiday shoppers to better understand key developments, such as:

How popular rising ecommerce sites like Shein and Temu will be for online shoppers
The extent to which lingering product price inflation and the resumption of student loan repayments will impact holiday spending plans
Which social media platforms stand to be the most influential in product discovery, and how that differs by generation

Tinuiti’s 2023 Holiday Shopping Trends report is a must-read for anyone looking to better understand consumer preferences and intentions this winter. While most shoppers expect to spend the same or more as last year, they also see some headwinds that could take some of the giving out of the season. Access your copy of the report today to learn more.

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