Research

Digital Ads Benchmark Report Q2 2023

Quarterly Trends Across Google, Meta, Amazon, and More

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Hear From Our Research Guru

Our VP of Research, Andy Taylor, breaks down the key takeaways you need to know from the Q2 2023 Digital Ads Benchmark Report.

The Tinuiti Q2 2023 Digital Ads Benchmark Report unpacks all of the key advertising trends unfolding across search, social, marketplaces, streaming video, and more.

As the digital marketing landscape continues to evolve, marketers need to know how the most important trends are impacting key channels. Don’t go into the second half of 2023 without reading this in-depth guide to the biggest developments in advertising.

With over $3 billion in annual media under management, Tinuiti offers unmatched insight across Google, Meta, Amazon, and beyond. Download the Q2 2023 Digital Ads Benchmark Report today.

The second quarter brought with it many notable shifts, including:

The rise of Temu as a significant presence in Google Shopping ad auctions
Reels Overlay ads overtaking traditional Reels ads in Facebook impression share, a sign of strong potential on Instagram as it rolls out the overlay format
Google Performance Max adoption hitting 86% among ecommerce advertisers in Q2, as the number of brands using this AI-powered campaign type continues to grow