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Paid Search Media Optimization During Uncertain Times
Using Incrementality & Attribution Models to Optimize Campaigns
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Some topics we discussed:
- How channels play different roles in the customer journey
- The impact of attribution on your marketing campaign
- Review channel performance to help plan future marketing strategies
- How incrementality measurement solves for the challenges of multi-touch attribution
In the current environment we are in with COVID-19 there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months, especially when it comes to attribution. Multichannel attribution assigns marketing credit to more than one channel or touchpoint. It also provides more complete data on a customer’s path to purchase than does last-click attribution, which credits a purchase or conversion to the last ad clicked by a customer. In this webinar, we’ll break down multi-channel attribution supported by an approach to paid media incrementality measurement. We’ll discuss how Tinuiti measures the success of each marketing channel to ensure you’re allocating your ad spend wisely. Join us to learn how attribution works to scale your ROI and ultimately sales.
Our Speakers
Josh Brisco
VP, Growth Media
Andreas Roell
Founder
Nick Stoltz
COO, Measured
