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Talking TikTok
How to Authentically Activate and Convert on the Highest Engagement Platform
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What we covered
- How to convert users with A+ creative and content based on TikTok’s algorithm
- Segmenting your TikTok videos to drive everything from brand discovery to purchase
- How privacy changes will Impact TikTok—and what you can do to prepare
- Winning stories from our clients—including how one beauty brand drove 10 million Amazon Store visits thanks to its TikTok campaign
Long gone are the days when TikTok was only popular with teens. People between 35 to 45 are flocking to the short-form video platform and already represent more than a quarter of monthly active users.
The platform is now bubbling with new creative, targeting capabilities, and measurement tools for marketers — making it an essential part of a social diversification strategy along with its peers like Facebook and Instagram.
In this webinar, our TikTok experts discussed advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
Our Speakers
Katy Lucey
Director, Paid Social
Casey Nicholas
Agency Partnerships Manager
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