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In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explored Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
What You’ll Learn
The benefits of using both traditional incrementality and always-on incrementality as a full-funnel marketing tool.
Overcoming the challenges marketers face in the ever-changing Streaming ecosystem through a holistic approach.
Industry-leading research from Forrester on the marketing trends highlight the importance of a unified measurement approach.
VP of Client Strategy & Analytics
Senior Manager of Econometrics