The 2024 TV & Audio Guide

Streaming TV is rapidly becoming the preferred method of watching television, thanks to its convenience, affordability, and vast selection of content. Users can watch what they want, when they want, on a variety of devices. While the world of streaming isn’t necessarily new, as marketers, it’s crucial to stay on top of the latest and greatest advancements in the world of media. The streaming landscape is complex and ever-evolving, but it’s clear that it’s here to stay.

In this guide, we’ll take you on a journey through the fast-paced world of streaming TV, linear TV, and digital audio to equip you with the essential insights and knowledge to navigate the increasingly complex world of media consumption.

In this guide, we will cover:

• Hot Topics: Dive deep into the most relevant and impactful trends across Connected TV (CTV), Linear TV, and Digital Audio
• Measurement + Streaming: How to embrace outcomes-based measurement for your CTV campaigns
• Expert Predictions: Gain valuable insights into the future of streaming and audio, with forecasts and predictions from industry experts