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Reach The Streaming Audience with Video Advertising on Roku
Monetize Your Video Content with OTT Advertising
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Some topics we discussed:
- How to advertise on Roku, America’s #1 TV streaming platform
- How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
- Unique audience targeting options
- Available ad types on Roku
- Roku ad measurement and optimization
- Tinuiti’s native approach to OTT Video
Over the last ten years TV streaming has become mainstream, what none of us predicted is that the last ten weeks have accelerated ten years of change. And as more viewership shifts to streaming, advertisers seek a toolset to scale their streaming and OTT advertising. As America’s #1 TV streaming platform, Roku has scale, is targetable, and measurable: the three components required for performance marketing. And with the launch of OneView, the ad platform built for TV streaming, advertisers can leverage Roku’s unique streaming and linear TV data and audience identity information to more accurately plan, buy, and measure advertising across all screens. Learn how Roku advertising and OneView enable better planning and buying to measurement and optimization across the largest screen in the house and beyond.
Our Speakers
Jesse Math
VP Client Strategy, Planning and Platforms; OTT Lead
Chris LaHaise
Sr. Manager, Ad Platforms Product Marketing, Roku