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Amazon Ads Benchmark Report: Q4 2020

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An October Prime Day. Shoppers worried deliveries wouldn’t arrive in time for the holidays. The pandemic dragging on. This mind-boggling Q4 2020 offers ample lessons for the new year. Don’t start 2021 without a grasp on the emergent trends that shaped brands’ performance on Amazon.

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Using anonymized same-client samples derived from more than $2 billion in ad spend under management, Tinuiti has uncovered the most essential trends defining the future of digital advertising. Read up on the key developments that unfolded on Amazon in Q4 2020 to help shape your marketing plans for 2021.

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