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Amazon Ads Benchmark Report Q4 2021

Amazon Ads Benchmark Report Q4 2021 graphic

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Here at Tinuiti, we do our best to stay on top of the key trends impacting performance and budget decisions for advertisers. Using same-store samples derived from more than $3 billion in total media under management, our benchmark reports get into the details of how we believe marketers should be thinking about search, social, and marketplaces.

While earlier shipping cutoffs hugely impacted the value of Amazon ad clicks in the middle of December 2020, no such decline occurred in 2021, as consumers kept converting online deep into the last month of the year. This edition of the Amazon Ads Benchmark Report has everything you need to understand how ads trended during the holiday shopping season, as well as details on:

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