A lot has happened over the last year in the world of online privacy, but how do consumers really feel about the progress that has been made and the role of tech companies? Tinuiti created this in-depth study based on responses from 1,000 daily internet users surveyed in February 2022 to help marketers better understand what consumers are looking for when it comes to their online privacy.
A Marketer’s Guide to Consumer Sentiment Towards Online Privacy in 2022 digs into the most important things brands need to know this year and beyond.
Actionable insights include:
- What types of personal data consumers are most likely to exchange for discounts, and which types of offers are the most appealing to customers
- Which platforms across the digital ecosystem consumers trust most to protect their data
- How efforts from companies like Apple and DuckDuckGo to brand themselves as privacy protectors are playing out in public perception
