The Q1 2021 Google Ads Benchmark Report highlights the most important performance shifts happening across Search, Shopping, YouTube and more. Make sure you’re equipped with the knowledge you need to make informed media decisions, including:
- 53% year-over-year growth in Google video campaign spend, with particularly strong growth in spend share coming from users accessing YouTube via connected TV
- Rebounding Google Maps clicks as the US starts to reopen and vaccines give consumers confidence to head back in-store
- The explosive growth of Amazon and Walmart impression share in Shopping ad auctions throughout Q1, ramping up competition for retailers and helping to drive CPC up
- The rise of Responsive Search Ads in Google text ads click share over the last year
