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Marketing to Gamers in
2024 and Beyond
How to Grow Your Brand Both In-Game and Out
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Marketing to Gamers in
The gaming population continues to grow in size and importance, and is quickly becoming a key cohort that many brands are looking to make inroads with. To better understand how best to approach marketing to the video-gaming community, Tinuiti surveyed 1,000 daily and weekly gamers to find out their habits and preferences.
If you’re looking to learn more about how to connect effectively with the gaming community, Marketing to Gamers in 2024 and Beyond has everything you need to get started.
What You’ll Learn:
- What share of gamers watch streaming platforms like Twitch, and how many gamers recall purchasing products based on the recommendation of a streamer
- Which gaming-related promotional efforts, such as brand-sponsored free game add-ons or product endorsements by streamers, are most preferred by gamers
- How many gamers attend gaming-related events like esports competitions and virtual concerts
