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2023 Playbook for Q4 and Holiday Success

What You’ll Learn:

  • Getting your brand’s products in front of the right audiences to maximize engagement and sales
  • Amazon strategies in Q4 to help you stand out from your competitors in a crowded holiday landscape
  • Optimizing your brand’s presence on Amazon for maximum visibility and improved fulfillment strategy
  • Best practices in utilizing first-party data to drive holiday purchases and convert customers

Register to Watch On Demand:

2 Parts. 6 Sessions. 18 Experts.

It’s the time of year again to start planning for Q4, and we’ve got the perfect playbook to launch you ahead of your competition and get all the data-driven insights you need to be successful this holiday season.

Join our experts for two consecutive Wednesdays (8/16 and 8/23) for one of our biggest events of the year. Learn everything you need to know, from building awareness to converting customers, and holiday-specific marketing strategies for a successful Q4. You don’t want to miss this!


Wednesday, August 16 2023

Be Where Your Audience Is: Using Conversion-Driven Channels to Move Up the Funnel

In today’s rapidly evolving digital landscape, it’s crucial to be where your audience is, and we’re here to show you how.

Join us in this transformative session. We’ll explore essential tactics for building awareness from the channels normally thought of as bottom of the funnel. Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books. Don’t miss out!


Aaron Levy

Vice President, Paid Search Tinuiti

Kris Wong

Senior Director, SEO Tinuiti

Evan Kirkpatrick

Vice President, Shoppable Media Tinuiti

Leveraging Measurement for Effective Audience Targeting and Optimization

In today’s rapidly evolving digital landscape, it’s crucial to be Measuring the success of your marketing efforts is crucial for optimizing your campaigns. In this session, we’ll guide you through the process of reaching the right audience across multiple channels. Learn how to develop an effective media mix, understand incrementality, and leverage retargeting techniques.

Tinuiti’s Marketing Science expert will join App store optimization and app marketing tool, MobileAction, and leading mobile analytics and attribution provider, Singular. Say goodbye to guesswork and gain the insights you need to make data-driven decisions.


Annica Nesty

Senior Director, Integrated Intelligence Tinuiti

Emre Bilgic

Senior Customer Success Manager MobileAction

Eran Friedman

CTO & Co-Founder Singular

Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush

Join our moderated conversion as these experts discuss the critical aspects of commerce operations and fulfillment in Q4. Explore the essential components of successful connected commerce integration and gain valuable insights into streamlining your operations to enhance customer experiences, maximize efficiency, and drive growth.

Tinuiti’s Retail Operations expert will join Ecommerce fulfillment solution, ShipBob to share valuable insights into ecommerce operations and fulfillment procedures during the bustling holiday season.


Phil Stolt

Senior Vice President, Retail Operations Tinuiti

Jim Krajeski

Vice President, Retail Operations, Hardlines Tinuiti

Margaret Glavey

Sr. Partner Manager ShipBob


Wednesday, August 23 2023

Bridging the Gap Between Engagement and Post-Click Conversions

To get a big picture view of sales, marketers need to weld two parts of the funnel that are often separated – ad engagement and website conversion.

So how do we get audiences to convert after clicking on an ad rather than wait and put off action for later – or never? Tune in as Jon Oberlander, EVP, Social at Tinuiti, and Vansh Talwar, VP, Growth at Starz walk you through proven strategies for connecting ad content and post-click engagement to accelerate sales.


Jon Oberlander

Executive Vice President, Paid Social Tinuiti

Vansh Talwar

Vice President, Growth Starz

Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, and Sponsored Products

For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.

Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.


Joe O’Connor

Senior Director, Strategic Marketplace Services Tinuiti

Nicole Cooper

Senior Specialist, Marketplaces Tinuiti

Joseph Elmquist

Strategist, Marketplaces Tinuiti

Optimize Holiday Conversions by Leveraging First-Party Data Across the Funnel

The holiday season presents a unique opportunity for brands to engage customers and drive sales. During this session, our experts will share practical strategies for utilizing first-party data at each stage of the funnel, from awareness and acquisition to engagement and retention. Discover how your organization can tap into the power of data-driven marketing to optimize conversions and make the most of the 2023 holiday season.

Tinuiti’s Lifecycle Marketing expert will join conversion rate optimization industry leader, Justuno, cross-channel marketing platform, Iterable, and affiliate marketing platform, Refersion by Pantastic.


Kellie Collins

Associate Director, Lifecycle Marketing Tinuiti

Steph Carcamo

Partner Marketing Manager Justuno

Erik Swanson

Systems Operations & Data Director Refersion

Michele Nieberding

Director of Product Marketing Iterable

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