Expert Roundtable: Video Across Your Marketing Mix
What We Covered:
How to overcome the three barriers getting between your brand and a winning multi-platform video strategy – the ability to make the right creative, pay for it, and measure its performance.
Channel nuances you need to know to ensure your videos are perfectly tailored to perform in each channel
Expert recommendations on creative that catches the audience’s attention – and how to measure its performance
The planning and measurement tactics you can deploy to ensure you are creating video that fuels your funnel
Register to Watch On Demand:
Video Strategy That Performs
Marketers thinking separately about a social, streaming, or programmatic strategy instead need to think about a video strategy, whether it’s TikTok, YouTube, display, or streaming TV.
Why? Because at the end of the day, it’s all video, all day, all the time, always and it’s how your audience prefers to consume their content.
In this roundtable, we brought together our video experts across platforms to weigh in on how to think video-first, how to tailor those videos for each channel, and how to measure all of it to prove that it’s driving your marketing funnel from top to bottom.
Our Speakers
Lize Keefer
Associate Director, Paid SocialTinuiti
Brian Binder
Senior Director, ProgrammaticTinuiti
Jake King
Senior Art Director, CreativeTinuiti
Alicia Granstein
Vice President of Client Strategy & AnalyticsTinuiti
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