Expert Roundtable: Video Across Your Marketing Mix
Thursday, July 20, 2023
Video Strategy That Performs
Marketers thinking separately about a social, streaming, or programmatic strategy instead need to think about a video strategy, whether it’s TikTok, YouTube, display, or streaming TV.
Why? Because at the end of the day, it’s all video, all day, all the time, always and it’s how your audience prefers to consume their content.
In this roundtable, we brought together our video experts across platforms to weigh in on how to think video-first, how to tailor those videos for each channel, and how to measure all of it to prove that it’s driving your marketing funnel from top to bottom.
Our Speakers
Brian Binder
Senior Director, Programmatic Tinuiti
Jake King
Senior Art Director, Creative Tinuiti
Alicia Granstein
Vice President of Client Strategy & Analytics Tinuiti
