STRATALYTICS IN ACTION
Our Approach
Hit your brand’s Marketing Bliss Point at unprecedented speed through a customer-obsessed, product-enabled, fully integrated strategy.
The Clarity Loop
Powered by the Tinuiti Audience Planning System
Our strategic process, powered by the Tinuiti Audience Planning System (T.A.P.S.), is a recursive cycle. We start with your highest-fidelity customer data to develop insights from existing customers to optimize strategies and tactics across transaction, attention and persuasion that deliver your next best customer.
Tinuiti Receives Highest Possible Scores in Media Planning, Measurement and Attribution Criteria in The Forrester Wave™
Tinuiti is the only agency to receive the highest possible score in the Media Planning criterion. The report cites Tinuiti’s full-funnel “next best customer” approach and focus on business impact, assigning Tinuiti the highest possible scores in the Media Planning, Measurement and Attribution criteria.
Transforming Insights into Impact:
Our Strategic Blueprint
From the depth of customer understanding to the cutting-edge integration of technology, our strategic planning process drives your brand forward with precision, creativity, and unprecedented speed. Discover how we turn insights into opportunities and data into the kind of decisions that grow your business.
Customer-Obsessed
The single most powerful determinant of your brand’s success is understanding your current and future customers, their attitudes, behaviors, and needs. From planning to execution, we put your customer at the center. Our process is designed to:
- Discover sources of growth
- Develop the customer journey
- Define customer needs, motivators, and barriers
- Identify how culture, content, and communications impact their decisions
Product Led & Platform-Enabled
Today, everyone is a creator, everywhere is a point of sale, and every interaction is a signal. Our proprietary technology and extensive platform partnerships help us decipher these complex signals at scale, creating Unprecedented Clarity around the insights that unlock media performance.
- Custom planning solutions powered by the Tinuiti Audience Planning System (T.A.P.S.) leveraging data engineering
- AI-enhanced insights and strategy tools
- Strategic integration with the media platforms that matter most to your brand
Integrated Brand & Performance
At Tinuiti, we don’t see Brand and Performance as two separate things. As an integrated marketing agency that got its start in the world of performance, we utilize data-driven insights to build an integrated communications strategy that achieves the desired business outcomes. Whether it’s brand equity, traffic, leads, or sales, we can deliver all of it.
- Demand Path Analysis
- Integrated Communications Strategy
- Role of Media
- Strategic and Tactical KPIs
Unprecedented Speed
Modern marketers need faster, smarter tools. Post-campaign strategy validation? That’s old news. We’re about real-time strategic and tactical optimization. Our teams turbocharge your media buys as they happen, while our stratalytics approach fuses strategy with analytics for rapid, accountable decision-making. CMOs can now walk into the boardroom with results in hand soon after their first campaign flight instead of six months later.
- Always-on Incrementality for hypothesis testing
- Full-funnel integration for monthly optimization
- Bliss Point by Tinuiti for powerful and rapid data insights
OUR TECH
Get Unprecedented Clarity with Our Breakthrough Marketing Technology
Our proprietary technology, Bliss Point by Tinuiti, sits dead center at the middle of our iterative creative process. Our tech suite powers rapid measurement and more importantly – the agile budgetary decisions you can make based on those metrics. Leveraging the principles of causal inference and machine learning, our tools include Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting. You’ll get unprecedented clarity into the optimal level of investment to maximize impact and efficiency. We call this sweet spot the Marketing Bliss Point.
DIFFERENT PATHS, ONE JOURNEY
Retail-to-Everywhere Integration
Your customer might spot your product on TikTok, search for it on Google, and end up buying it on Amazon. Our full-funnel agency model is set up to not only help your brand connect to your audience across every screen but to track attribution across the entire funnel. You’ll get a clear picture of how your retail advertising impacts your broader marketing mix as well as its impact on your bottom line.
