Livestream the most important full-funnel performance marketing conference of the year from the comfort of home or office (or anywhere, really). Tune in as we stream on Thursday, May 16 and journey with us to find your brand’s Marketing Bliss Point. Don’t miss this day filled with actionable insights, success stories from iconic brands, and more.
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Agenda
From captivating keynotes to interactive experiences to insightful panel discussions, you’ll hear how iconic brands are hitting their Marketing Bliss Point and achieving full-funnel performance.
Step into the world of creativity and innovation with Christina Tosi, the visionary pastry chef behind Milk Bar. Tosi upended the tradition-bound world of confection by breaking every rule and defying every norm. The result? The iconic Compost Cookie, Birthday Cake unfrosted on the sides, cereal-milk soft serve, not to mention a global empire that spans TV shows, cookbooks, a chain of stores, and products on the shelves of the world’s biggest retailers. Marketers, get inspired by this joyous talk, a testament to the magic that happens when we dare to challenge the status quo.
Away upended the luggage category by building a travel company that understands and facilitates the journey. Hear how the D2C brand partnered with Tinuiti to tackle YouTube’s complexities by developing a test and measurement plan rooted in incrementality to find new customers and increase sales.
Join us as we dive deep into the crucial questions: Should marketers invest in Brand Equity, and just how significant is Brand Health? In this session, Meta will join us to unpack our measurement strategy, exploring the conceptualization of brand equity and and its profound impact on business outcomes, showcasing its crucial link to boosting revenue.
Join us for a session where we discuss unlocking the power of OTT for brand repositioning and audience expansion with Brooks Brothers. Discuss ways to effectively connect with the new demographic across various screens. Discover the secrets to enhancing your brand’s impact through a comprehensive, omni-channel strategy.
Bonobos was an ecommerce pioneer when it launched back in 2007 with one better-fitting style of men’s chinos. Today, the brand that revolutionized how men buy clothes has found a new generation of fans by leveraging upper-funnel channels with breakthrough creative campaigns while successfully tying these efforts to measurable results in organic and in-store traffic.
Dive into the pulse of audiences with Kristen Welker, moderator of NBC’s “Meet the Press” as she explores the intersection of media, technology, and the growing role of streaming during this election year. Drawing from her experiences co-moderating presidential debates and leading political coverage for NBC, Welker will sit down with Tinuiti President Jeremy Cornfeldt to provide a unique perspective into the impact of live political events in a streaming world and what brands should know from these high-stakes broadcasts.
There’s a retirement crisis in America – leaving many without the peace of mind of a secure retirement. TIAA believes in the fundamental right of everyone to retire with dignity, pushing industry boundaries for change. This retirement institution is working to #RetireInequality for the 54% of Black Americans who, due to a system of inequalities, don’t have enough savings to retire – and women retiring with 30% less than men. TIAA partnered with icons to raise awareness and open the conversation.
From Shark Tank to supermarket favorite, Poppi strategically shifted from performance marketing to expansive growth across the full funnel. Learn how their omnichannel approach and continuous learning culture landed them a whole new generation of fans and strong bottom-line growth while also connecting their online marketing efforts to offline sales.
Step into the world of creativity and innovation with Christina Tosi, the visionary pastry chef behind Milk Bar. Tosi upended the tradition-bound world of confection by breaking every rule and defying every norm. Marketers, get inspired by this joyous talk, a testament to the magic that happens when we dare to challenge the status quo.
Kristen Welker, Moderator, “Meet the Press”
Kristen Welker has served as the 13th moderator of ‘Meet the Press’ since September 2023, becoming the second woman and first journalist of color to moderate the program. She is a recipient of numerous journalistic honors and received widespread praise for her performances as debate moderator at the third Republican primary debate in 2023 and the final presidential debate between Joe Biden and Donald Trump in 2020. Previously, she served as NBC News’ Chief White House Correspondent. Follow her on X @kwelkernbc.
Speaker Lineup
Tinuiti Live is a day packed top to bottom with heavy hitters. It wasn’t so easy to cram so much brainpower, creativity, and future-thinking into the agenda. But somehow, we managed.
Jason Dailey
Director, Head of Agency, Meta
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Andy Judd
CMO, Poppi
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Ross Mac
Financial Expert, Maconomics
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Evan Molloy
Director of E-commerce, Paid Media, & Acquisition, Bonobos
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Ambika Gautam Pai
Head of Brand, TIAA
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Christine Rhea
Sr. Director, Marketing, Away
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Andrea Silva
Sr. Director, Digital Marketing, Brooks Brothers
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Christina Tosi
Chef/Founder, Milk Bar
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Kristen Welker
Moderator, "Meet the Press"
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Tavo Castro
Head of Strategic Planning and Investment, Tinuiti
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Jeremy Cornfeldt
President, Tinuiti
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Diana DiGuido
Chief Client Officer, Tinuiti
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Dalton Dorné
Chief Marketing Officer, Tinuiti
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Amanda Gerard
Senior Director, Client Partner, Tinuiti
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Aaron Gooden
Director Enterprise Retail, Commerce, Tinuiti
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Zach Morrison
Chief Executive Officer, Tinuiti
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Sean Odlum
Chief Product Officer, Tinuiti
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Wesley Purcell
Head of Owned Retail and Education, Tinuiti
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Chelsey Walsh
Sr. Client Partner, DEI Council Chair, Tinuiti
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