BLISS POINT BY TINUITI
customer insights tool
Turn your 1P data into the intelligence your media plans are missing. Bliss Point’s Customer Insights Tool shows you exactly who’s buying, who’s not—and how to tap into those growth opportunities.
A Smarter Kind of Customer Intelligence
Don’t just know your customers—know what moves them. Bliss Point’s Customer Insights reveals who your brand resonates with, where you’re overspending, and when you’re missing opportunities to grow.
What You Can Do With Customer Insights
- Suppress spend on customer personas you’ve already acquired
- Retarget lapsed buyer personas with message-tailored creative
- Find lookalikes based on real purchase data—not guesswork
- Pair with Bliss Point by Tinuiti measurement suite to track and optimize campaign performance by segment
- Identify untapped growth opportunities by income, region, or household makeup
Demographic Descriptors for an In-Depth Customer Profile
- Income
- Household size
- Urbanicity
- Age
- Ethnicity
- Education
- Occupation
- Marital Status
- Location
- And More…
Three Reports. One Source of Truth.
- Customer Base
See the demographic makeup of your current customers—down to age, income, education, and urbanicity. - Customer Index
Identify the demographic groups where your brand is over- or under-indexing compared to the U.S. population. - Customer Penetration
Understand what percent of a demographic you’ve already reached—and where you have room to grow.
Part of a Unified Measurement Platform
Six powerful solutions, one platform. Bliss Point centralizes measurement across your full media mix—online, offline, brand, creative, and customer—to uncover more of what works.
Rapid MMM
Marketing moves fast. Your measurement should too. rMMM built for right now decisions.
Incrementality Testing
Don’t trust the platform, test it. Uncover true marketing impact across every channel.
Brand Pacing
A real-time read on brand health so you can react in real time to shifts in consumer behavior.
Brand Equity Model
Tie media investments to brand outcomes—and brand outcomes to revenue–with one metric.
