Bliss POint By Tinuiti
Geo Media Mix Modeling
Grow strategically with geographic insights that reveal how media performs across regions.
Target Locally to Grow Nationally
When it comes to your media, what works in Milwaukee might not work in Miami. Tinuiti’s Geo Media Mix Modeling (Geo MMM) shows you the localized impact of your media, so you can focus on what works where.
Go Further with Geo MMM
Find new areas to stretch your budget and stop waste in its tracks.
- Find your next best investment by market and channel, so every dollar goes where it matters most.
- Monitor saturation and decay trends across markets and reallocate your budget before you lose momentum.
- Break down performance by region and channel to understand the exact impact of each media decision.
Tinuiti Receives Highest Possible Score in the Measurement and Attribution Criterion in The Forrester Wave™
Our measurement suite, Bliss Point by Tinuiti, sits at the center of our strategic process and fuels our teams to recognize real-time insights and actions.
Part of a Unified Measurement Platform
Six powerful solutions, one platform. Bliss Point centralizes measurement across your full media mix—online, offline, brand, creative, and customer—to uncover more of what works.
Rapid MMM
Marketing moves fast. Your measurement should too. rMMM built for right now decisions.
Incrementality Testing
Don’t trust the platform, test it. Uncover true marketing impact across every channel.
Brand Pacing
A real-time read on brand health so you can react in real time to shifts in consumer behavior.
Brand Equity Model
Tie media investments to brand outcomes—and brand outcomes to revenue–with one metric.
Customer Insights
Turn first-party data into real customer segments and actionable demographic insights.
