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Beyond the Buy Box

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Wednesday, May 15, 2024 at 12PM
Amazon New York
450 W 33rd St, New York, NY 10001

Reserve Your Seat Now:

Thank you for your interest. We have reached capacity for this event and are no longer accepting registrations.

Next-Level Growth with Amazon Advertising

Amazon’s advertising solutions no longer just cater to delivering sales on Amazon. They have evolved to empower brands of all sizes and verticals to build awareness among their target customers and grow their bottom lines – whether your brand sells on Amazon or not. During this symposium, learn the latest Amazon strategies you can use to drive sales and lead gen to your brand’s website, win new customers with streaming TV, and obtain consumer insights across the customer journey to drive measurable business growth.


Welcome + Lunch

12:00 – 1:00 PM ET

Bringing New Customers to the Table with Streaming Ads

1:00 – 1:45 PM ET

Amazon’s advertising tools are not just for driving low-funnel conversions. Learn how brands are winning the hearts and minds of new customers with Amazon’s streaming TV placements on Prime, Twitch, Freevee, Thursday Night Football, and beyond.

Jake Thomas headshot

Jake Thomas

Head of Business Development Tinuiti
Rich Guyre headshot

Rich Guyre

Sr. Agency Development Manager Amazon

Driving Holistic Performance with Amazon

2:00 – 2:30 PM ET

Amazon’s ad tools work best when paired with a brand’s 1P data. In this session, Tinuiti will illustrate how brands leverage tools like Amazon Marketing Cloud and Amazon DSP to collect actionable insights, build stronger strategies, and grow their bottom lines – both on Amazon as well as on their DTC sites.

bob avellino headshot

Bob Avellino

VP of Amazon Tinuiti
jonathan cole headshot

Jonathan Cole

Sr. Manager of Enterprise Commerce Media Tinuiti
breana tolla headshot

Breana Tolla

Account Executive Amazon

Afternoon Break

2:30 – 2:45 PM ET

Omnichannel Measurement in a Post-Cookie World

2:45 – 3:30 pm ET

As marketing strategies expand to include more and more channels and signal loss looms, marketers need to find new ways to measure performance. Hear how Tinuiti and Amazon are finding new ways to connect disparate channels’ performance in the face of signal loss to drive holistic brand growth.

Simon Poulton headshot

Simon Poulton

EVP of Innovation & Growth Tinuiti
Sean Odlum

Sean Odlum

Chief Product Officer Tinuiti
Jeff Cohen headshot

Jeff Cohen

Tech Evangelist Amazon

Final Takeaways

3:45 – 3:55 pm ET

Dedicated time to ask our speakers anything and a pithy wrap-up of the day complete with actionable takeaways.

Happy Hour

4:00 – 6:00 pm ET