Next-Level Growth with Amazon Advertising

Amazon’s advertising solutions no longer just cater to delivering sales on Amazon. They have evolved to empower brands of all sizes and verticals to build awareness among their target customers and grow their bottom lines – whether your brand sells on Amazon or not. During this symposium, learn the latest Amazon strategies you can use to drive sales and lead gen to your brand’s website, win new customers with streaming TV, and obtain consumer insights across the customer journey to drive measurable business growth.

Amazon New York

450 W 33rd St., New York, NY 10001

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AGENDA

Welcome + Lunch

12:00 – 1:00 PM ET

Bringing New Customers to the Table with Streaming Ads

1:00 – 1:45 PM ET

Amazon’s advertising tools are not just for driving low funnel conversions. Learn how brands are winning the hearts and minds of new customers with Amazon’s streaming TV placements.

Break Out Sessions

2:00 – 2:30 PM ET

Track 1: Will the Real DSP Please Stand Up?

Don’t sell on Amazon? No problem! See how brands across home services, financial services, automotive, and other non-endemic verticals leverage Amazon’s DSP to reach the right customers and grow your business.

Track 2: Driving Holistic Performance with Amazon

Amazon’s ad tools work best when paired with a brand’s 1P data. In this session, Tinuiti will illustrate how brands leverage tools like Amazon Marketing Cloud and Amazon DSP to collect actionable insights, build stronger strategies, and grow their bottom lines – both on Amazon as well as on their DTC sites.

Afternoon Break

2:30 – 2:45 PM ET

Panel: Omnichannel Measurement in a Post-Cookie World

2:45 – 3:30 PM ET

As marketing strategies expand to include more and more channels and signal loss looms, marketers need to find new ways to measure performance. Hear how Tinuiti and Amazon are finding new ways to connect disparate channels’ performance in the face of signal loss to drive holistic brand growth.

Final Takeaways

3:45 – 3:55 PM ET

Dedicated time to ask our speakers anything and a pithy wrap-up of the day complete with actionable takeaways.

Happy Hour

4:00 – 6:00 PM ET