Wednesday, April 8, 2026 Amazon Culver City Culver City, CA
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Registration for this event has closed.
Love Growth. Hate Waste. Scale Smarter.
Featuring leaders from Tinuiti and Amazon
Discover how Amazon’s cutting-edge advertising solutions drive sales on and off Amazon, boost customer acquisition with streaming TV, and deliver measurable business growth – whether you’re an Amazon seller or not.
Tinuiti, Amazon, and our partners will unpack the advanced measurement and AI-driven solutions—including Bliss Point by Tinuiti—that help brands eliminate waste, accelerate scale, and strengthen performance at every stage of growth.
Agenda
Featuring advanced sessions for Amazon advertisers looking to elevate their media strategy alongside dedicated programming for PE and VC operating partners focused on driving enterprise value across their portfolios.
Diana DiGuido
Chief Client Officer, Tinuiti
Escaping the Screen. Retail Media is no longer just sponsored ads on retailer sites – it is becoming the operating system for commerce everywhere. Sure, we still pay to play in search results, but those surfaces and spaces are shifting and expanding, we’re moving into hardware, the store, live broadcasts and your living room.
Elizabeth Marsten
VP, Commerce Media,Tinuiti
Nancy McLaughlin
VP, Client Partner, Tinuiti
Clint Mickel
VP, Marketing,Wild Planet
Tinuiti will host three breakout sessions – one track for operating partners and one track for Amazon advertisers.
Jonathan Cole
Director of Commerce Business Development and Measurement,Tinuiti
Mike Burba
Retail Operations Senior Strategist,Tinuiti
Bob Avellino
Senior Innovation & Growth Director, Tinuiti
Leo Carrillo
Head of Amazon Sales,Performance Beauty Group
Master the shift to AI-driven discovery with this deep dive into Amazon Rufus. Learn how Amazon’s data influences product visibility across LLMs and search engines beyond the marketplace. Gain actionable insights from AI SEO experts on where to focus your ad spend as commerce and generative AI converge.
Joe O'Connor
Senior Innovation & Growth Director.Tinuiti
Jennifer Cornwell
Senior Innovation & Growth Director,Tinuiti
An exclusive conversation on unlocking strategic account support, enhanced incentives and regional expansion for qualifying new-to-Amazon brands—featuring real brand and operator success stories.
Lucas Lappe
CEO & Co-Founder, Canopy
Megan LaRiviere Davis
Sr. Partner Development Manager | Amazon Stores Agency Program,Amazon
We’ll banish outdated strategies, from keyword-first optimization to siloed campaign thinking and legacy measurement, and explore the modern playbook replacing them: audience-first strategies, how paid media shapes AI-powered shopping experiences like Rufus, and new approaches to measurement in a non-linear path to purchase. It’s time to throw the old Amazon Ads playbook into BBC’s “Room 101”!
Peter Phillips
VP, Client Success,Skai
Kevin Weiss,
VP, Commerce Media,Skai
Chelsea Boyd
Manager, LCS Ad Sales,Amazon
Eric Eisner
Senior Manager, Marketplaces,Tinuiti
Topics
Where Marketplace and Retail Media Fit in the Portfolio Strategy
Each topic will be led by Tinuiti experts and feature client success stories.
Topics
Harnessing the power of Social Commerce
Driving downstream sales via STV
Actioning on AMC Insights
Step inside the future of live sports broadcasting. The Amazon Prime NBA Studio Tour offers an exclusive, behind-the-scenes look at how Amazon is redefining the NBA viewing experience — blending world-class production infrastructure with the intelligence of Amazon’s technology.
This is more than a studio visit — it’s a window into how Amazon is building the next generation of sports media, and what that means for brands looking to connect with one of the most engaged audiences in live entertainment.
As retail media evolves, measuring true incrementality has become increasingly difficult. This session will explore the challenges brands face in understanding the impact of their campaigns and how to define and measure incrementality in a fragmented landscape on and
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