Press Release

Liquid I.V., OLLY, Onnit, SmartyPants Vitamins & Welly Health PBC Selects Tinuiti As Digital Marketing Agency of Record

Tinuiti will Support Paid Media, Lifecycle Marketing, Creative Services, SEO, CRO, Retail Operations, Marketplaces, and Analytics & Insights with Mobius across five of
Unilever’s Health & Wellbeing Brands

NEW YORK, NY – January 12, 2023 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, and Amazon – has been named the Digital Marketing Agency of Record for Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC, to accelerate omnichannel brand performance through marketing. 

Tinuiti will oversee the Addressable and Acquisition proprietary suite of marketing intelligence and media activation technology across the five brands. With Tinuiti’s tech suite Mobius, Tinuiti teams across Web Media, Commerce Media, Commerce Strategy, and Analytics & Insights will partner with the business to implement Segment, a customer data platform that unifies touch points across all platforms and channels.

Zach Morrison, Chief Executive Officer at Tinuiti, said: “We’re thrilled to partner with this incredible group of brands that are dynamic and people-centric with an unwavering commitment to consumers. This is an ideal relationship because Tinuiti also shares a people-first commitment inside and outside of our organization. Our work with the Health & Wellbeing business is incredibly rewarding and we look forward to continuing to support their business goals, while constantly strategizing and optimizing for the absolute best possible performance.”

Attracting new top-tier brands like OLLY, Liquid I.V. and SmartyPants Vitamins, Tinuiti has grown seven-fold since 2017 and surpassed an unprecedented 59% year-over-year increase in headcount to 1,200 employees. Recently, Tinuiti made Adweek’s Fastest Growing Agencies list for the third consecutive year.  The firm continues to rake in awards for its people-first culture, including Inc. Magazine Best Workplaces 2022 and Ad Age’s Best Places to Work four years running, including the No. 1 spot in 2019 and 2020. 

Tinuiti recently evolved its first-ever brand campaign, ‘Rethink. Performance’, with a focus on Tinuiti’s true differentiator, its employees. The campaign features three video profiles of current Tinuiti employees, each challenging the viewer to rethink their approach to a specific domain in marketing: Amazon marketing, influencer marketing, and data privacy. All three represent core competencies within Tinuiti and areas that have seen much innovation in the past year and into the next 12-24 months. 

In 2021, Tinuiti acquired Amazon-specialist agency, Ortega Group, to create the industry’s most robust full-service Amazon and marketplace program, and digital streaming agency, Bliss Point Media, which transformed Tinuiti into the largest independent purchaser of streaming/OTT media in the U.S.

About Tinuiti
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit

You Might Be Interested In

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.