Press Release

Tinuiti’s Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Former Trade Desk CMO joins performance marketing firm’s talent-stacked Board of Directors to cement its leadership position on data and tech-enabled innovation that drives business growth for brands 

NEW YORK, NY – July 6, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the addition of industry visionary and seasoned operator Susan Vobejda to its Board of Directors. Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Vobejda joins industry visionaries and proven innovators Kevin Mayer, Annika Gupta, and George Gallate, each with a unique perspective and specialized expertise to fuel growth.

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., and previously sat on the Board of Directors for Cision, an earned media software company. In addition, she’s a member of the CMO advisory board for Ridge Ventures, an early stage venture capital fund specializing in enterprise software companies. 

Vobejda brings 25 years of experience in the media, technology, and consumer sectors to the Tinuiti board. In addition to her CMO roles at The Trade Desk and Tory Burch, Vobejda has held global leadership positions at leading brands including Bloomberg, Yahoo, and Gap Inc. She started her marketing career at the advertising agency Leo Burnett in Chicago. Vobejda earned her B.A. in Economics from Carleton College and her M.B.A. from Harvard Business School.

Zach Morrison, CEO of Tinuiti, said: “Susan brings a heightened level of expertise and global perspective and is a true change agent and innovative leader in tech, media, and consumer sectors. As we bring together our patented machine learning technology for Streaming+ and Mobius, our suite of AI-enabled marketing intelligence and media activation technology, the timing couldn’t be better to partner with Susan as her background and vision aligns exactly with where we’re headed. Her experience working for name brands like Tory Burch and MyEyeDr., in combination with her tenure at The Trade Desk, brings the voice of our customer directly into the mix and provides the perfect addition to our board of directors.”

Susan Vobejda, said: “I am thrilled to join the Tinuiti Board of Directors. Zach Morrison is an exceptional leader who has built a unique and modern culture within his company.  He truly puts his team first and supports their mission to provide exceptional thinking and service to clients.  I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

A Look At Tinuiti’s Talent Stacked Board of Directors 

Tinuiti’s Business, Talent & Culture Acceleration 

Vobejda joins the board of directors at Tinuiti in the midst of a period of rapid growth and new strategic partnerships

Tinuiti is continuing to hire for multiple roles across divisions to keep pace with growth. For a closer look at Tinuiti’s culture, please visit https://tinuiti.com/culture/

About Tinuiti 

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.

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