Category: Privacy Prep

What is IDFA (and is Apple Retiring It?)

What is IDFA (and is Apple Retiring It?)

As part of the iOS 14 update, Apple announced it is providing users with the choice to block the IDFA identifier at the app level. Among other changes, the update requires apps to ask users for permission to collect and share their data. According to reports, Apple believes that privacy is a user right and […]

Why the Future of the Web Is Mobile Advertising [Experts Tell All]

Why the Future of the Web Is Mobile Advertising [Experts Tell All]

The mobile marketing industry is in flux right now. Changes to IDFA and other looming updates have fundamentally altered how brands and agencies are measuring their campaigns. In response, brands will have to compensate for the signal loss gap on mobile devices by diversifying channels and adopting new strategies. To help audiences understand more about […]