If you run a business with an online presence, you’re going to need customer data. Customer data allows you to do things like effectively target with ads.
But how you obtain data is becoming just as important as …
![The Ultimate Guide to First Party Data [in a Privacy First World]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMiUyRkZhY2Vib29rLUlERkFfdGh1bWItMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
With third-party cookies quickly becoming a thing of the past, the words at the top of every marketer’s mind in 2021 are “first-party data”.
In the following article, we take a deep dive into the value…
Today, consumers use various devices and identifying information when they browse the web, which can make it difficult for marketers to tie individuals to their actions across devices and channels. Enhanced…
Every brand wants to acquire new customers, retain and grow their existing customer base. The only way to do that and be a disruptor is through holistic customer experience.
One of your greatest assets as a marketer…
Many app developers and marketers have been anxiously awaiting this pivotal moment – the release of iOS 14.5 and the enforcement of Apple’s AppTrackingTransparency (ATT). The implications of this shift…
BREAKING NEWS: Apple iOS 14.5 update is here. Check out our latest announcement, “iOS 14.5: A Survival Kit To Help You Keep Calm and Carry On“
Apple announced that, as part of the iOS 14 update, it will…