by Shannon Mullery | Oct 11, 2022 | Privacy Prep
As brands and advertisers contend with increasing privacy concerns and restrictions that impact their targeting and measurement capabilities, many are turning to data clean rooms (DCRs) for solutions and answers. Data clean rooms are online platforms that allow multiple companies—or divisions within a single company—to bring data together, without PII (personally identifiable information), so that […]
by Liz Emery | Jul 31, 2022 | Privacy Prep
As part of the iOS 14 update, Apple announced it is providing users with the choice to block the IDFA identifier at the app level. Among other changes, the update requires apps to ask users for permission to collect and share their data. According to reports, Apple believes that privacy is a user right and […]
by Tara Johnson | Jul 27, 2022 | Privacy Prep
The web is constantly evolving, but these changes are happening more rapidly than ever before—especially when it comes to consumer privacy and data. BREAKING NEWS: In the second delay in its timeline, Google said it will delay the discontinuation of third-party cookies until at least 2024 (Source). Why is Google delaying the Death of […]
by Tara Johnson | Jul 26, 2022 | Privacy Prep
The Irish Data Protection Commission (IDPC) issued a draft decision on July 7th that will prohibit Meta’s ability to transfer large chunks of data from the EU to the U.S. While this draft decision primarily impacts Meta, any company that regularly transfers data on EU users to the U.S. could be affected. It is important […]
by Tara Johnson | May 27, 2022 | Privacy Prep
The mobile marketing industry is in flux right now. Changes to IDFA and other looming updates have fundamentally altered how brands and agencies are measuring their campaigns. In response, brands will have to compensate for the signal loss gap on mobile devices by diversifying channels and adopting new strategies. To help audiences understand more about […]
by Tara Johnson | May 12, 2022 | Privacy Prep
The field of digital marketing is always evolving, but some changes are more significant and consequential than others. The shift towards increased privacy and user protection is one of them. In this post, Nirish Parsad, Practice Lead, Future of the Web at Tinuiti, conducted a session at Tinuiti’s Future of the Web Expert Series. In […]