Category: Privacy Prep

Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution

Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution

As brands and advertisers contend with increasing privacy concerns and restrictions that impact their targeting and measurement capabilities, many are turning to data clean rooms (DCRs) for solutions and answers. Data clean rooms are online platforms that allow multiple companies—or divisions within a single company—to bring data together, without PII (personally identifiable information), so that […]

What is IDFA (and is Apple Retiring It?)

What is IDFA (and is Apple Retiring It?)

As part of the iOS 14 update, Apple announced it is providing users with the choice to block the IDFA identifier at the app level. Among other changes, the update requires apps to ask users for permission to collect and share their data. According to reports, Apple believes that privacy is a user right and […]

Why the Future of the Web Is Mobile Advertising [Experts Tell All]

Why the Future of the Web Is Mobile Advertising [Experts Tell All]

The mobile marketing industry is in flux right now. Changes to IDFA and other looming updates have fundamentally altered how brands and agencies are measuring their campaigns. In response, brands will have to compensate for the signal loss gap on mobile devices by diversifying channels and adopting new strategies. To help audiences understand more about […]