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*This is a guest post by Brian Wilson, Kochava Director of Product
The release of iOS 14.5 and the enforcement of Apple’s AppTrackingTransparency (ATT) framework will be upon us any day now. Many app developers…
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Over the past several months, Apple has continued to bolster security and privacy features across its product portfolio, from changes to IDFA on iOS to ITP updates across iOS browsers.
According to reports, as…
After much anticipation, Google Tag Manager has released server-side tagging as a public beta feature. Even if you’re a new or advanced user of Google Tag Manager, you may be wondering what server-side tagging…
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UID 2.0 is an open-source and free ID framework designed to replace third-party cookies. It replaces the standard identifier of email with encrypted and hashed email addresses. The goal is to enhance transparency…
With major data privacy-focused changes on the near horizon that are expected to heavily impact the ‘how’ of performance marketing targeting and measurement, many advertisers are seeking fresh solutions that…
Server to server tracking (also called “server-side tracking”) is a way to send data directly to secure servers without relying on a user’s browser. Instead of sending tracking requests …