![What Does the Future of Web Privacy Look Like? [Updates in 2022 and Beyond]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYxMiUyRkFkb2JlU3RvY2tfMjQ0NDI1MjcyLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
The field of digital marketing is always evolving, but some changes are more significant and consequential than others. The shift towards increased privacy and user protection is one of them. In this post, Nirish Parsad, Practice Lead, Future of the Web at Tinuiti, conducted a session at Tinuiti’s Future of the Web Expert Series. In […]
![What is Contextual Targeting [And How Does It Work in a Post-Privacy World?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwMiUyRndvbWFuX3dlYXJpbmdfZ2xhc3Nlc190eXBpbmdfb25fbGFwdG9wLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Rapid changes are irrevocably shifting the advertising industry. With global demand for increased privacy protection and security-centric updates from search engines, browsers, and app marketplaces, it can sometimes feel to brands like their marketing efforts are being hobbled. And they are, for sure. But that does not mean brands are stuck in place. There are […]
![The Ultimate List of Data Clean Room Providers [2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwMiUyRjAzLjI5LjIyX2ZlYXR1cmVkLmpwZyIgZGF0YS13PSIxMDAwIiBkYXRhLWg9IjQ5MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
The demise of cookie-based marketing research has prompted brands and data providers to come up with increasingly innovative ways to share market data with each other while adhering to strict privacy laws. One of the potential solutions is the data clean room – a digital space that more and more companies are using as a […]
This is a guest post by Tinuiti partner, Hightouch. Hightouch is the world’s leading Reverse ETL platform, which syncs data from data warehouses to various SaaS tools (no API integrations or scripts required). Hightouch was founded on the notion that every business team—sales, marketing, support, success—needs relevant, accurate, and real-time customer data in the software […]
![The Future of Unified Measurement [Explained by Our Experts]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA4NDEgNjA2IiB3aWR0aD0iODQxIiBoZWlnaHQ9IjYwNiIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMDIlMkYyLmpwZyIgZGF0YS13PSI4NDEiIGRhdGEtaD0iNjA2IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
The privacy landscape has changed over the past few years, and that’s putting it lightly. Marketers have had to pivot strategies with the loss of a variety of signals due to Apple’s IDFA (Identifier for Advertisers) changes, the loss of cookies, new regulations, tracking restrictions, and more. These losses have made it increasingly difficult to […]
![Web 3.0 Hot Takes [From Tinuiti’s Privacy Experts]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA4NjggNTcxIiB3aWR0aD0iODY4IiBoZWlnaHQ9IjU3MSIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMDElMkZTY3JlZW5zaG90LTIwMjItMDEtMjctMTU0NDEwLmpwZyIgZGF0YS13PSI4NjgiIGRhdGEtaD0iNTcxIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
We use the web for just about everything. From searching for nearby restaurants to connecting with friends and family through social networks to searching for products and services with ease. The evolution of the web has taken the world by storm and none of us could have anticipated how quickly it has transformed our daily […]