Apple announced that, as part of the iOS 14 update, it will be giving users the choice to block the IDFA identifier at the app level. Among other changes, what this means is the iOS 14 update will require apps to ask …
The California Consumer Privacy Act (CCPA) is one of the toughest and most comprehensive online privacy laws in the nation and no doubt a harbinger of similar legislation that will likely be passed by other states—and…
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability…
As marketers, we’re data-obsessed — and rightfully so. But as browsers begin blocking third-party cookies, this creates a new set of challenges for advertisers including how to measure conversions and access…
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Introduced on Apple’s Safari in 2017, Intelligent Tracking Protection (ITP) prevents the ability to track individuals by blocking third-party cookies, fingerprinting, and more. Here’s a closer look at how…
Data privacy and security are increasingly important to customers. According to a survey by Cisco, 84% of respondents said that they care about their own data and want more control over how it’s being used.
The…