Category: Paid Search

Are Broad Match Keywords the Right Move for Every Brand?

Are Broad Match Keywords the Right Move for Every Brand?

*This is a guest post by Matt Shover, Paid Senior Search Specialist at Tinuiti Broad match keywords have become more prevalent on Google over the last two years. Broad match is designed to allow keywords to match to an expanded range of relevant queries while incorporating more information about user behavior. But, is broad match […]

Google Performance Max Guide: Tips to Optimize Your Ads

Google Performance Max Guide: Tips to Optimize Your Ads

In November 2021, Google announced their new Performance Max campaigns would be coming out of beta, making them available to advertiser accounts across the world. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, and ad optimization tips.   What […]

Powering The Next Generation of Google Ad Experiences [Recap of Google Marketing Live 2022]

Powering The Next Generation of Google Ad Experiences [Recap of Google Marketing Live 2022]

This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti. After three years with only a virtual audience, Google Marketing Live 2022 #GML2022 brought brands and advertisers a global hybrid experience, with in-person viewing events taking place across the globe, and folks virtually tuning in for the livestream worldwide. From automation to […]

Experts Share Google Predictions For 2022

Experts Share Google Predictions For 2022

As the evolution of Google’s landscape continues to take shape, we know the future success of businesses advertising on Google will require testing new approaches and strategies in preparation for a major shift. Although we can’t be sure what to expect in the new year, we asked our leading industry experts what trends they predict […]

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

  The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]