Category: Paid Search

Google Performance Max Guide: Tips to Optimize Your Ads

Google Performance Max Guide: Tips to Optimize Your Ads

Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and experienced marketers alike. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, ad optimization […]

Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more than $4 billion in annual ad spend under management at Tinuiti to […]

How to Schedule Ad Customizers for Google RSAs [2024]

How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance […]

How Google Responsive Search Ads Work & 10 Helpful Tips

How Google Responsive Search Ads Work & 10 Helpful Tips

Responsive Search Ads (RSAs) allow advertisers to enter multiple headline and description options that Google can combine in creating a personalized, relevant ad for each searcher. Google tests different combinations of the headlines and descriptions provided to learn which combos perform best in capturing shoppers’ attention and clicks. “The ability to run and test multiple […]

Is Bing Carving Away at Google’s Search Dominance?

Is Bing Carving Away at Google’s Search Dominance?

Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe, Google’s lead in the realm of connecting the US population with information would […]