In our recent post about OpenAI’s ChatGPT, we unpacked what the tool is and how it works, and why we don’t see its popularity as a threat to search engines like Google. In this post, we’ll be diving further into the OpenAI Playground, and how PPC marketers can use that tool along with ChatGPT to […]
Over the past several months, ChatGPT has been earning enough headline mentions that it’s becoming a bit of a celebrity in its own right. And as for the sentiment of those headlines and supporting articles, many fall into one of two buckets: ChatGPT is so exciting—look at all the fun stuff it can do and […]
![Google Will Sunset Similar Audiences in 2023 [Timelines & Next Steps]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjMlMkYwMSUyRkdvb2dsZS1XaWxsLVN1bnNldC1TaW1pbGFyLUF1ZGllbmNlcy1pbi0yMDI0LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
It seems that the only constant is change when it comes to Google, and that sentiment certainly rings true as we take on 2023. The search landscape is constantly evolving and Google is finding new ways to drive business growth during times of uncertainty and to help businesses build more durable Google Ads strategies. In […]
Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]
Thanksgiving is already just a week away, as we’re now more than halfway through the most important quarter of the year for many brands. We took a look at some of the trends shaping up across Google, Meta and Amazon based on more than $3 billion in annual media under management at Tinuiti to help […]
*This is a guest post by Matt Shover, Paid Senior Search Specialist at Tinuiti Broad match keywords have become more prevalent on Google over the last two years. Broad match is designed to allow keywords to match to an expanded range of relevant queries while incorporating more information about user behavior. But, is broad match […]
