Category: Paid Search

Will ChatGPT Spell the End of Search Engines?

Will ChatGPT Spell the End of Search Engines?

Over the past several months, ChatGPT has been earning enough headline mentions that it’s becoming a bit of a celebrity in its own right. And as for the sentiment of those headlines and supporting articles, many fall into one of two buckets: ChatGPT is so exciting—look at all the fun stuff it can do and […]

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]

Are Broad Match Keywords the Right Move for Every Brand?

Are Broad Match Keywords the Right Move for Every Brand?

*This is a guest post by Matt Shover, Paid Senior Search Specialist at Tinuiti Broad match keywords have become more prevalent on Google over the last two years. Broad match is designed to allow keywords to match to an expanded range of relevant queries while incorporating more information about user behavior. But, is broad match […]