To call oneself a true one-stop marketing solution is a bold claim, but if anyone can do it, it’s Blue Fountain Media. We had the opportunity to sync up with Gabriel Shaoolian, CEO of the big-time digital marketing agency.
Blue Fountain Media has provided marketing solutions to many globally-recognized brands including Procter & Gamble, AT&T, Nike, and Petco. See what the CEO of an award-winning digital agency has to say:
Describe Blue Fountain Media in 60 words or less.
Gabriel: Blue Fountain Media is a full-service digital agency in NYC focused on growing client businesses online by increasing their brand exposure while lowering their CPA.
What are the benefits of Blue Fountain Media to an ecommerce retailer?
Ecommerce retailers need a partner that understands the online marketplace and what it takes to generate more sales at a lower cost. Blue Fountain Media has the team expertise to create custom responsive websites that generate higher conversions and have greater stickiness factors, as well as the marketing know-how to drive qualified traffic to the site.
From strategy and planning to development execution and digital marketing, Blue Fountain Media is a one-stop solution to help an ecommerce retailer grow their brands online and increase their sales.
What are the biggest changes you see coming to digital marketing in the next 10-15 years?
Companies must stay on top of technology if they want to keep an edge on their competition and ensure their brand and value is present wherever the consumer is accessing information. Companies will have to keep up with the rapid change in how customers access information.
No longer is a website sufficient. More and more consumers use their mobile browsers and tablets to do research and make buying decisions. Within a few years, wearable devices will become the norm.
What’s Blue Fountain Media’s unique selling proposition (USP)?
First, its about results. We always tell prospective clients to pick a company that stands behind its work and delivers on tangible, measurable results. That’s how we show value to our clients. We also have a great talent pool of experts that work together in a collaborative environment on client projects to ensure they get the best results.
From a marketing standpoint, how do you explain your extensive growth as a company and your ability to be recognized as an industry leader?
We believe in online marketing, and its important to note here that a responsive website is a component of marketing. What we advise and do for our clients to help their businesses grow, we do for ourselves.
We are an actual case study of our services. Online marketing such as PPC, SEO, and content marketing all work together and our growth and success is living proof of that.
What kind of retailer/business is best suited for Blue Fountain Media’s services?
We service a wide variety of online businesses in a variety of verticals. We do not limit ourselves to a certain size or vertical. What we learn from a start up, such as guerilla social media tactics, can be applied to a Fortune 500 marketing campaign. What we learn from enterprise-level retailers can be applied towards generating leads for a mid size company to help get them to that next level.
What’s next for Blue Fountain Media?
In our industry, it is imperative for us to stay on top of technology and digital trends. As more devices and platforms come into play, we ensure that our team members are trained so that we are on the cutting edge and we can extend that value to our clients. As for our growth, we plan on opening more offices globally but in a slow and strategic manner.
In today’s world, we hear of overnight successes, and as a result, young people are led to believe that success comes overnight and growth is explosive. Although that may be the case for a few rare businesses, the vast majority still grow slowly over years and years all through great work.
How can an ecommerce merchant get started with Blue Fountain Media?
Simple! Go to our website and click on the “Request A Quote” form and one of our business consultants will contact you to review your business goals. Thanks!
Gabriel Shaoolian is a digital trends expert and CEO/founder of Blue Fountain Media. Last year alone, the company drove more than 200 million monthly visitors and $2 billion in revenue to the digital properties of its clients.
Shaoolian, who started the company with no funding, has grown it organically to over 200 employees and speaks at national events on digital trends. Prior to starting his own business, he worked with multiple agencies and software firms. He is a graduate of New York University and lives in New York City with his wife and two children.