Plain and simple, free shipping is a requirement in today’s online shopping landscape. There are a variety of reasons why a retailer wouldn’t be able to offer free shipping, most of them financial, but regardless of your situation, you need to figure out how to get it done.
I even emphasized free shipping as the #1 criteria for a customer purchase when shopping on Google Shopping. I assume this isn’t your first time hearing about the need for this, so check out this infographic on the Top 10 Reasons to Offer Free Shipping to Your Customers.