If you’re anything like me, you’ve been glued to your phone consuming (probably too much) bad news about the Coronavirus.
While the impact of the virus is and will continue to be devastating, we’ve been able to look to our partners to find glimmers of hope and positivity.
The Tinuiti CRM & Email team is proud to work with incredible brands who have stepped up to give back to their communities, including pivoting production facilities to help address the lack of personal protective equipment (PPE) for medical professionals or inviting their customers to join them in charitable endeavors.
If you’re looking for good news or need inspiration during times of crisis, here are 9 Tinuiti brands that are stepping up and saving lives.
1. Manufacturing Mattresses to Increase Hospital Bed Counts: Boll & Branch
The well-known makers of organic cotton sheets, bath textiles, and now mattresses have mobilized their manufacturing facilities to produce mattresses and pillows for hospitals responding to the Coronavirus pandemic, helping to increase the number of hospital beds where they are needed most.
Ten percent of all proceeds from Boll & Branch purchases will go toward this effort; if you’re in need of new sheets, there’s never been a better time to buy.
2. Mobilizing Manufacturers to Create Reusable Face Masks: Get It Right
Much-loved maker of silicone cooking tools, Get It Right raced to design a reusable silicone face mask, and turned to their manufacturers to begin production and shipment as quickly as possible.
The masks are fitted with disposable filters that can be removed and replaced, allowing for sanitation and reuse. Shoppers buying masks for themselves are encouraged to purchase a kit for donation to an essential worker in need.
3. Retooling Production Facilities to Create Critical PPE: Boat Outfitters
Boating parts, hardware, and accessory retailer Boat Outfitters offers custom work to replace worn parts on boats, so their production facility was uniquely suited to respond to our nation’s needs as COVID-19 began to spread across the country.
Boat Outfitters has begun production on much needed PPE, including face shields for medical professionals, clear protective panels to create safety barriers for essential workers, and aerosol intubation boxes to reduce the risk of doctors becoming infected while performing intubation procedures.
4. Ramping Up Their Giving Back Program for Local and National Support: Bombas
Giving back is baked into the culture and business model at Bombas. For every item purchased, Bombas donates an item to someone affected by homelessness.
That mission is being put to good use in the fight against the Coronavirus; Bombas is donating compression socks to doctors and nurses, contributing non-perishable foods and fresh groceries to communities in need in NYC, and providing 100,000 pairs of socks to Food Bank for NYC to be distributed alongside meals for public school children and their families, among other initiatives.
Get involved and give back by stocking up on socks and other comfy Bombas pieces to wear while you’re sheltering in place.
5. Donating Bars of Soap to Prevent the Spread of Disease: cleancult
Natural household cleaning supply brand cleancult is well-positioned to help us get through the COVID crisis, frequent and thorough hand-washing is one of the best preventative measures to slow the spread of the infection.
cleancult has partnered with Bombas via their Giving Back network to provide over 10,000 bars of soap to facilities and shelters in need.
For every purchase made here, they’ll donate an additional bar of soap, and anyone who needs it can buy bar soap packages at cost. Shop cleancult to help those in need while keeping your home and family clean.
6. Partnering With Factories to Donate Face Masks: Grace & Lace
Women’s clothing retailer Grace & Lace has worked with their network of factories to secure medical masks for donation.
Anyone who wants to contribute to this very worthy cause can make a donation directly on the Grace & Lace site, and 100% of the contributions will be used to purchase and donate medical masks to healthcare professionals on the front lines of the Coronavirus fight.
7. Helping First Responders and Healthcare Professionals Get a Good Night’s Sleep: Chili
Makers of hydro-powered thermal regulating sleep systems, Chili is helping our healthcare heroes get a better night’s sleep.
Through their one-for-one program, Chili will match every sleep system purchased with the donation of a chiliPAD to those individuals working on the front lines to fight COVID-19. If you or someone you know is active in the battle against COVID-19, find out if you qualify for a free chiliPAD here.
8. Donating Compression Socks to Help Medical Workers Stay On Their Feet: Comrad Socks
Maker of everyday compression socks, Comrad has generously donated $30,000 worth of socks to healthcare workers fighting against Coronavirus.
Their socks will help doctors, nurses, and others in the healthcare community stay comfortable, energized, and feeling supported through long shifts on their feet. Comrad received early requests for 10,000 pairs of donated socks, but that number has since ballooned to 100,000, and they can’t do it alone. Please consider donating a pair of Comrad socks to a healthcare hero today.
9. Providing Materials for the Construction of Critical PPE: Fabric Wholesale Direct
After hearing the story of a healthcare company that was dealing with shortages in PPE, Fabric Wholesale Direct reached out immediately to offer supplies.
FWD donated 500 yards of clear vinyl material to Providence Health and Services in Seattle, allowing them to make emergency face guards to protect the healthcare workers. FWD has also been able to provide large quantities of cotton fabrics that healthcare workers and hospitals desperately need to make face masks and other PPE gear.
If you’re in need of a mask yourself, check out their DIY Face Mask Tutorial for easy-to-follow instructions to create at home.
Our Clients Make Us Proud
We’re so proud to work alongside these amazing teams who are stepping up to help when and where it is needed most.
For more stories of brands doing great things in the face of this crisis, check out Tinuiti’s Feel Good Friday posts.
If your brand is facing new challenges as a result of the Coronavirus, we encourage you to check out our COVID-19 Resource Hub for expert perspectives on how to navigate this crisis across your email program and all other aspects of your digital business. Stay safe out there.