Coronavirus (COVID-19): The Resource Hub for Marketers

At this time, we believe the best way to mitigate downside and find opportunity in this incredibly dynamic marketplace is by harnessing data for insight and then rapidly testing and learning to ride the wave of change. As of recent, Tinuiti’s Analytics and Insights team has spent the last 48 hours digging into our aggregated client data in partnership with our partners across the triopoly in order to surface trends and learnings to share with our readers. Here’s what we’ve found:

• We see a clear correlation between major COVID announcements and a significant drop in conversion rates across verticals (even though impressions remain flat). By working directly with businesses to customize their messaging and offers, we are discovering new ways to combat this reduction in conversion.

• We are also seeing significant volatility in client spend by category and against audiences and contexts across every part of the triopoly, leading to opportunity for pricing we’ve not seen in some time. We recommend businesses consider additional audiences and contexts that they’ve historically not tried.

• Lastly, we’ve seen a shift in focus from new customer acquisition to retention as everyone retrenches and adjusts. Absolutely rebalance as appropriate, but don’t let the pendulum swing too far and leave you unprepared for opportunity as audiences adjust to the new normal. 

Tinuiti will continue to update the COVID-19 HUB as more information becomes available.

To Our Clients

To our clients: we’re here for you. Together, we’ll continue to partner and navigate these unprecedented times. We’re closely monitoring spending in key categories and verticals across the triopoly. We’re leveraging our vast expertise to provide recommendations to you on how to best address the current environment. During this time, we’re partnering extra closely with all of our clients. We’re utilizing trends and data to help you accurately forecast for potential impact and plan accordingly. Your account lead will continue to share information and work together to refine your business’ strategies. At Tinuiti, we’re uniquely equipped with a remote-first culture. As of March 16, all of our employees seamlessly transitioned to working remotely and are conducting business as usual. Our employees are continuing to use cloud-based tools—such as Zoom, Slack and Wrike—for communication and project management. Our HR and Executive teams are ensuring each Tinuitian is safe and healthy through daily check-ins. We’re providing the necessary support through benefits, subsidies and/or equipment. In the case we have an employee who is not well, we have a buddy system for support and to assure there are limited disruptions to the service of your business.

To Our Partners

As a Premier Marketing Partner with Facebook, a Premier Partner Agency with Google and our close relationship with Amazon, we are in constant communication around our trends, clients, and opportunities, and will continue to work together to anticipate change and optimize performance. 

To Our People

Our HR team is providing bi-weekly communication to our entire staff to provide resources, updates and information on the company operations. Our executive team is additionally providing relevant information to our staff based on updates from local news outlets and the CDC. At this time, we’ve canceled all business travel. We’re closely monitoring any staff outside of the U.S. and asking that they inform us of any travel plans. Although our offices are closed, our security practices remain in-place for all assets. Our tools and technology are cloud-based. As a result, this allows for seamless and uninterrupted continuity to all of our clients. Our employees will experience no disruption in their use or ability to uphold our security practices.

To Our Community

We’re actively working to continue supporting our hourly workers, food service providers and other similar vendors during our office closures. We understand these are difficult times and we will continue to partner with them as much as we can in the upcoming weeks.