Black Lives Matter – A Letter From Our CEO, Zach Morrison

By Tinuiti Team

Dear Tinuiti family,

The murders of George Floyd, Ahmaud Arbery, and Breonna Taylor are a heartbreak for all of us. These unfolding tragedies are a stark reminder of the racism and inequality that Black Americans continue to suffer through on an everyday basis.

While we all grapple with emotions of pain and anger, this moment calls all of us to action; to do better and to be better — myself included. As we strive to that end, one thing remains absolute: at Tinuiti, we will not be silent or complacent. 

Black Lives Matter.

We know that these words are just words without action. In order to amplify the voices of the black community, and further work to change our company and industry, we commit to the following:

1. We are immediately appointing one of our leading internal voices on diversity to a newly created position 100% dedicated to Diversity and Inclusion efforts at Tinuiti.

2. We will be adding a senior leader of Diversity and Inclusion in 2021.

3. Juneteenth is immediately added as an observed Tinuiti holiday for all employees – our physical and virtual offices will be closed.

4. We will double the percentage of black employees over the next three years at all levels of our business.

The advertising and marketing industry has been whitewashed for decades. We challenge all of our industry – our clients, our partners, our peers – JOIN US – double the percentage of your black employees over the next three years at your companies. 

This is only the beginning of our journey, and we are committed to ensuring our business maintains these values.

In Solidarity,

Zach Morrison

CEO, Tinuiti

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