Elite SEM (also known as Elite Digital) celebrated wins across multiple categories during Pubcon’s Interactive 2019 Marketing Awards gala ceremony on March 6 at the Fort Lauderdale Convention Center. Elite SEM scored trophies for “Best PPC Campaign” and “Best Interactive Marketing, Charity/Non-Profit” for their work on behalf of the American Cancer Society.
Elite SEM was also shortlisted for “Best SEO Campaign” for the American Cancer Society and “Best Email Campaign” for their work with Brooks Running.
About the Interactive Marketing Awards
The Interactive Marketing Awards, in association with Pubcon, honor excellence in Interactive Marketing campaigns, agencies and in-house teams. Judged by a panel of international industry experts using a rigorous two-step evaluation process and scoring system, the winners are selected from hundreds of entries across 23 categories from the leading search and digital agencies working in the US market.
“Our campaign with The American Cancer Society is a fantastic example of executing on micro-moment marketing to secure the audience’s attention at a crucial moment, and further ACS’s mission to increase cancer awareness. We’re incredibly proud of this recognition by Pubcon for such a meaningful campaign.”
-Zach Morrison, CEO
About the American Cancer Society Campaign
The American Cancer Society was looking for creative ways to leverage digital marketing channels to reach a larger audience and distribute information about cancer, treatment, and prevention to more consumers. Elite SEM’s Paid Search team was tasked with engaging a new audience untouched by prior campaigns and increase cancer awareness among people who are unlikely to have cancer risk factors top of mind.
Elite SEM deployed an innovative approach tied to weather forecasts to find an attentive audience segment, and ACS extended the reach of its message to distribute valuable information to help those living in areas with high UV indexes during summer months to reduce the risk for skin cancer.
Elite SEM’s campaign helped ACS to achieve a 49% impression share (vs. an 11% mission initiative average) and a 28% cheaper CPC than the mission initiative average.
About the Brooks Running Campaign
In addition to winning “Best PPC Campaign,” “Best Interactive Marketing, Charity/Non-Profit,” and making the shortlist for “Best SEO Campaign” for the American Cancer Society, Elite SEM was also a finalist for “Best Email Campaign” for their work with Brooks Running.
For Brooks Running, Elite SEM developed an email campaign with the goal of increasing Black Friday to Cyber Monday revenue by at least 50% YOY, from 2017 to 2018.
The campaign was a huge success, with significant ROI. By focusing on list acquisition strategy, database cleanup strategy, increased cadence for BF/CM, and relevant and engaging promos, Brooks Running Black Friday/Cyber Monday emails generated 76% more revenue than the same period for the prior year.