From June 5th to 8th, the Elite SEM crew from all over the US came and met up in Chicago, Illinois for IRCE. Nine SEM superstars went straight to McCormick Place West to set up their nesting ground for the next four days. It was game time –time to shine (i.e. Cedar Rapids). It all took place at booth 640.

We were able to meet great people from all over the world, connect with thought-leaders from all corners of the digital spectrum, reconnect with old friends, and befriend new interesting and intelligent professionals!

Our CEO, Ben Kirshner, had an insightful speaking session at the conference on the advancements of SEO and how the rules have changed in the SEM/SEO world. He gave advice to retailers on how to make an effective presence on Google and the dynamics of search engine sites today.

(Please read a full recap of Ben’s presentation at IRCE Not Last Year’s SEO: New Rules to Raise Rankings)

Also, Karen Kang (Vice President of –our client made a stellar presentation explicating the importance of tracking market changes and conditions and reviewing business contracts regularly. She also outlined the need for retailers to negotiate and be aggressive in lower costs.

(Please read a full recap Karen’s presentation at IRCE The Ideas Exchange: Swapping Tips on Doing More with Less)

In addition to a successful presence at IRCE, the Elite SEM team also hosted various client events in Chicago for some casual bonding! On Thursday, June 7th, Elite SEM rented out a booth at the US Cellular Field to watch the White Sox beat out the Blue Jays –with almost 40 attendees. We chitchatted over food, beer, and the all-surrounding Chicagoan summer air! On Friday, we had our first annual Elite SEM-Google Summit at the Google Chicago office.

(Please read a full recap of the first annual Elite SEM – Google Summit 2012 here

Overall, the conference and events that we hosted could not have gone smoother!  The whole week of intriguing presentations, workshops, networking, bonding, and reconnecting was a blast and we look forward to IRCE 2013.

To see pictures of all our events in Chicago, please visit our Facebook page:

Please feel free to email should you have any questions about our events and future events.

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