Elite SEM Recognized as Key Factor in Tommy Bahama’s Online Success

By Tinuiti Team

Tommy Bahama singled out Elite SEM as a “vital part” of growing their online presence.  The quote was in the July 18th issue of Women’s Wear Daily, one of the most prominent fashion publications in the world.

Tommy Bahama is a Seattle-based fashion brand that specializes in casual men’s and women’s sportswear, swimwear, footwear, accessories, and many other lifestyle products. The brand is sold in almost every major luxury department store worldwide and celebrated its 20th anniversary on July 18th 2012.

As consumer confidence is moving more shoppers to the web, it is important to stay relevant and “on top of the game” by reaching customers wherever there might be a potential online buyer.  Paid search can help companies obtain optimum exposure in major search engines such as Google, Yahoo, Bing, etc. This is how large brands (i.e. Tommy Bahama) have continuously increased online sales.

Elite SEM has helped the global fashion brand manage their online marketing efforts since 2009, growing their e-Commerce presence each day.  “Retails marketing online is fast-paced, so staying relevant is a daily task.  Elite SEM monitors and scrutinizes our clients’ accounts on a daily basis to ensure they create an advantage and stay ahead of their competition.  We are constantly developing new strategies for Tommy Bahama’s online paid search campaigns,” says Zach Morrison, Elite SEM’s Vice President.

Lisa Atwood, Vice President of e-Commerce at Tommy Bahama states, “Elite SEM has been a vital part of growing our natural results by working with our team to develop and implement strategies yielding traffic and growth beyond our goals.”

We are excited to see Tommy Bahama grow and look forward to even more positive results to come. Thanks for the shout-out Tommy Bahama!

For more information how you can enhance your e-Commerce advertising, contact one of our paid search experts now!

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