PPC Data Tip: Using Heat Maps for PPC

By Tinuiti Team

AdWords allows you to generate some awesome reports to analyze data trends, which you can leverage to optimize your PPC account all year.

For Q4 understanding your performance data, and trends across reports is integral.

Excel is an amazing tool to help you disseminate data trends and leverage your product data for higher sales on AdWords. Check out the PPC data resources below to leverage Excel for your PPC data and AdWords campaign performance:

Excel Heatmaps for PPC

Heatmaps in excel are a function which allows you to highlight cell color based on the variables within cells. Fore example, numerical values can be displayed based on their order with a correlating gradient color scheme.

When to use a Heatmap in Excel for PPC

You can use heatmapping in excel to highlight data trends from PPC AdWords reports. Here are some reports you can use heatmapping with to highlight data trends and product performance:


Create a Heatmap in Excel

To create a heatmap in excel for your PPC data, follow the steps below:

Here’s an example of a heatmap in excel (for days of the week):


Heatmapping in excel is part of Excel’s conditional formatting, which also allows you to change your text, visuals, bars and other variables.

You can use heatmapping in excel for PPC to highlight data with icons, and graphic visuals:

Excel tech tip heatmap

You should be automating AdWords reports for your PPC campaign before Q4, and analyzing bid data trends, performance indicators, and any variables which will affect your holiday sales.

Use heatmapping for your AdWords reports before, during Q4 and in Q1 to highlight PPC data which you can leverage for more sales, impressions and better campaign performance.


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