Emerging Trends in Google Shopping
After Q4 2015, it’s now clear that there’s much more to the story around Google Shopping than just consistent growth, and many current Shopping advertisers are starting to find that a greater investment in time, budget, expertise, and technology is required to keep the channel thriving.
We looked at our client performance this past Q4 and found that on the key shopping days in November – Thanksgiving, Black Friday, and Cyber Monday―Google Shopping revenue was up 55%, 38%, and 24% year over year (2014 vs. 2015), respectively.
These numbers should surprise no one, but the plot around Google Shopping is starting to evolve from the now played out “Shopping continues to grow and works well for just about everyone” narrative.
We teamed up with The Search Monitor to provide a report, designed for brands/ retailers already advertising on Google Shopping that breaks down, analyzes, and provides solutions to the new high-level trends we observed from advertiser performance during the 2015 holiday shopping season.
In this report you will learn about:
- Increased competition with Big Box retailers
- New performance data on revenue, clicks, and cost of sale (COS)
- Which verticals/product categories get the most PLA exposure
- The role of special offers and promotions during the shopping season