TV & Audio

YouTube Shopping Ads Now Available To All Advertisers

By Tinuiti Team

YouTube Shopping Ads Out of Beta & Now Live

This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords.

To be clear, the announcement is referencing two separate programs.

josh-brisco-facebook-product-ads“This has been a bit confusing as these two programs haven’t been clearly delineated and are rolling out about the same time,” Josh Brisco, Senior Retail Search Manager at CPC Strategy said.

Essentially the main difference between the two programs is:

TrueView allows retailers to advertise PLA ads on their own YouTube videos. This requires a separate campaign setup.

Shopping Ads on YouTube allows retailers to advertise their PLA ads on other YouTube videos. (Note: If you are already a Google Search Partner – this is auto enabled) 

TrueView for Shopping

TrueView for Shopping campaigns create interactive video ads that highlight the value of products.

According to Google, “TrueView video ads have actionable shopping cards embedded in them which provide an easy bridge to purchase for viewers. They are also a powerful audience solution, enabling you to remarket to viewers who may have visited your site or viewed your other videos.”

4 Facts about TrueView for Shopping




Shopping Ads on YouTube

Shopping ads on YouTube work even lower in the funnel than True View ads, by enabling shopping cards on creator videos that feature your products. According to Google, this is a great way to capture demand when viewers are most interested in exploring and researching products. These also allow retailers to extend the reach of your Shopping campaigns beyond

Retailers can enter their AdWords Shopping campaigns into Search Partners through the campaign settings tab. Shopping ads will be displayed in “cards” along the right side of videos on desktop and tablets and below videos on smartphones.

4 Facts about Shopping Ads on YouTube



Additional YouTube for Shopping Ads Resources

Google Shopping Ads on YouTube Expands Advertising Platform

The Impact of TrueView on Retailers



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