Facebook Ads Benchmark Report Q2 2022

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It’s been one year since Apple’s App Tracking Transparency (ATT) prompt rolled out to iOS users and shook up ad measurement and targeting. In the Q2 2022 edition of the Tinuiti Facebook Ads Benchmark Report, you’ll learn how Apple’s update impacted advertiser performance over the last year, as well as insights related to:

The growing share of Instagram ad impressions attributed to Reels, and how the placement compares to the Instagram feed in several key metrics
Continued increases in ad pricing across social platforms, as well as how smaller platforms like TikTok and Snapchat compare to Meta in terms of ad pricing
Details on the first quarter on record in which Facebook spend growth outpaced Instagram for Tinuiti advertisers

With more than $3 billion in annual ad spend under management, Tinuiti has unique insight into the trends shaping the digital marketing landscape across search, social, marketplaces and more. The Facebook Ads Benchmark Report Q2 2022 has everything you need to unpack what happened in the second quarter and how to prepare for the back half of the year. Download your copy today.

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