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Creative Cross-Channel Campaigns Workshop: Creating a Connected Brand Story that Drives Demand & Sales
How to Use Creative to Inspire Your Audience & Incite Action
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Some topics we discussed:
- Creative pro-tips for Display, Social, Email and Video ads
- Live walk-through of top-performing client ads creative
- Our experts’ approach to selecting the right creative and storytelling
- Unpacking channels by audience behavior
It’s not enough to have a single creative execution or even a single campaign—it’s time to think bigger. Your brand story must be a connected experience throughout the entire customer journey across multiple channels and touchpoints. Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
Join this workshop to hear our experts analyze our top client creative campaigns. They’ll walk you through their strategy, audience analysis, channel mix, inspirational messaging, and creative examples.
Our Speakers
Tom Olivieri
VP, Creative
Carla Anderson
Associate Director, Creative