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An Email Marketer’s Blindspot
Automations Your Program May be Missing
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Some topics we discussed:
- Creative approach to automation based on consumer behavior
- A/B testing to drive incremental performance & data-driven decisions
- Audience segmentation to boost relevance & campaign longevity
- Increase customer engagement through targeting automated campaigns
- Messaging based on behavioral & lifecycle stages
- Using automation to drive conversion at scale & cost-effective growth
Automation is crucial for delivering the personalized email experience today’s consumers have come to expect. Automation is at the heart of most sophisticated email marketing programs. Serving the right messages at the right time is key to driving repeat engagement and ultimately purchases.In this webinar, we will break ground on new and unique automation tactics, including low inventory triggers, replenishment triggers, search abandonment, AI-driven triggers based on predictive analytics, and more! Discover how top-performing brands built out sophisticated automation flows based on customer touchpoints to grow email revenue.
Our Speakers
Mike DeBella
Director, CRM & Email
Magith Noohukhan
Customer Engagement Evangelist
