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Expert Roundtable

Leveraging Video Across Your Marketing Mix

Thursday, July 20 at 11am PT/2pm ET

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What You’ll Learn

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How to overcome the three barriers getting between your brand and a winning multi-platform video strategy – the ability to make the right creative, pay for it, and measure its performance.
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Channel nuances you need to know to ensure your videos are perfectly tailored to perform in each channel
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Expert recommendations on creative that catches the audience’s attention – and how to measure its performance
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The planning and measurement tactics you can deploy to ensure you are creating video that fuels your funnel
Lize Keefer

Lize Keefer

Associate Director, Paid Social

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Alicia Granstein

Alicia Granstein

Vice President of Client Strategy & Analytics

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Brian Binder

Brian Binder

Senior Director, Programmatic

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Shasta Cafarelli

Shasta Cafarelli

Senior Vice President of Media Strategy

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Jake King

Jake King

Senior Art Director, Creative

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