Video Strategy That Performs

Marketers thinking separately about a social, streaming, or programmatic strategy instead need to think about a video strategy, whether it’s TikTok, YouTube, display, or streaming TV.

Why? Because at the end of the day, it’s all video, all day, all the time, always and it’s how your audience prefers to consume their content.

In this roundtable, we brought together our video experts across platforms to weigh in on how to think video-first, how to tailor those videos for each channel, and how to measure all of it to prove that it’s driving your marketing funnel from top to bottom.