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Privacy All Day. 5 Sessions. 7+ Experts.
What You’ll Learn
How the recent developments in IDFA and privacy will affect your marketing
Building a privacy-first strategy
Leveraging your data for personalized customer interaction
Developing a powerful MarTech strategy
Google’s latest solutions for advertisers
Lay of the Land for All Things Privacy
We’ll kick off this series with an overview of what’s changed so far. Tune into this session to hear hot takes from our very own Chief Strategy Officer, Nii Ahene.
Chief Strategy Officer
Future Proof Your Customer Life Cycle
How can brands use first-party data to create personalized customer experiences while adhering to privacy policies and regulations? Tune into this session to learn about the solutions Braze, a customer engagement platform, and Tinuiti leverage to future proof our clients’ customer journeys.
Senior Director, CRM & Email
Customer Engagement Evangelist
Level-Up Your MarTech Strategy & Customer Data
What does your MarTech strategy look like? Are you leveraging your stack to its highest potential? In this session, we’ll cover how you can build out with what you already have, how to optimize your CDP usage, and ultimately how to optimize your MarTech strategy.
Senior Product Manager
Google Solutions for Brands to Build a Privacy-First Strategy
By now you’ve heard about Google’s Sandbox and Firebase solutions, which are paving the way for advertisers to build a privacy first-strategy. Let’s dive into how you can best leverage these tools in your strategy.
Head of Performance Measurement & Analytics,
US Agencies, Google
Apple’s ATT Prompt: Panel with Verizon Media
Closing the day with the big question: What will the fallout be from Apple’s ATT Prompt policy? ATT not only impacts the IDFA, but tracking for mobile app advertising as a whole (fingerprinting, email address, etc.). So, how many users will actually opt-in and what will this mean for marketers? In this session, we’ll hear both the agency and client perspectives on how to prepare. Don’t miss out on this critical conversation with Tinuiti and Verizon Media.
Senior Director, Mobile + Ad Tech Solutions
Senior Marketing Manager, Growth Strategy and Operations