Plan A Successful Prime Day From Top to Bottom

While Prime Day itself is a sprint, the preparation leading up to it is a marathon – and a potentially even more challenging one this year given the current economic climate. Careful planning, thoughtful ad campaigns, and a strategy that is tailored to your business vertical and main KPIs are all critical.

The good news? A panel of experts weighed in on everything you need to know for a strong Prime Day performance, including how to utilize advertising and operations to boost results from the top of your funnel to the bottom.

We partnered with Amazon Seller tools experts eComEngine, omnichannel fulfillment solution Extensiv, and ecommerce software platform Salsify, to cover everything you need to know to have a stellar Prime Day.