View On Demand
Retail Media Rundown: The Keys to Unlock Success Across Retailers
Register to View On Demand:
What You’ll Learn
A comprehensive understanding of Retail Media and its importance in today's digital landscape.
Advanced metrics like Share of Voice (SOV) and market share and how to stay ahead of the competition.
The potential of automation, customer data platforms (CDPs), and demand-side platforms (DSPs) in maximizing your marketing ROI.
How to prepare your brand for a successful Q4 and beyond.
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network
Retail Media has emerged as a dynamic and indispensable channel for brands to connect with consumers in a whole new way – both online and instore. With Q4 coming up fast, navigating the complexity of how consumers shop and leveraging the right media to stay connected with them is more crucial than ever. This session is a can’t miss.
We’ll delve into the dynamic landscape of consumer packaged goods (CPG) and its intersection with the rising influence of Generation Z. Leveraging fascinating insights from Roundel, Target’s media network, we’ll explore the mindset of Target shoppers, offering a glimpse into their behaviors during key seasonal moments and how you can activate right now to prepare.
Vice President, Commerce Media
Sr. Director of Partner Solutions Group
Crafting Success Through Audience Insights and Data-Driven Strategies
In today’s ever-evolving retail landscape, brands face a unique challenge: measuring performance across a diverse set of retailers. Join this session to tackle this very challenge head-on.
Tinuiti’s marketplaces expert will be joined by analytic platform solution, Analytic Index, and marketplace platform, Acenda, to dive into the world of data-driven strategies and audience identification. Using real-world examples, this session will equip you to measure success effectively and make informed decisions in an increasingly competitive and crowded retail media landscape.
Senior Manager, Marketplaces
Co Founder & CRO
Revolutionizing Retail Strategy: Unified Approach to Underpin Performance
Are you ready to unlock the power of syndication and expansion by bridging the gap between media activation and scalable growth?
From expanding beyond traditional platforms to optimizing retail experiences, we’ll equip you with the tools and strategies to navigate the complexities of modern retail. Tinuiti’s strategic marketplace expert will be joined by omnichannel marketing platform, Skai, to guide you in transforming your approach, elevating your brand’s presence, and crafting a roadmap for success in today’s competitive landscape.
Director of Marketplace Strategic Services
VP of Retail Media
Maximizing Q4 Impact: Retail Media Synergy
In a world where data-driven decisions shape success, this session is your guide to navigating the complexities of Q4.
Tinuiti’s Retail Media partnership expert will be joined by media buying platform, The Trade Desk, and unified customer data platform, Amperity, to solve the challenges brands face in identifying first-party data sources and building impactful audiences from them. Be prepared to revolutionize your strategy, unlock the latent potential of Customer Data Platforms (CDPs) and Retail Media synergy, and seamlessly activate your campaigns through cutting-edge platforms. Transform your Q4 into a success story that leaves a lasting impact.
Partnership Development Senior Manager
Director, Data Partnerships