Being a marketer in 2023 is anything but clear. But how exactly do you find clarity in 2023?
By asking questions. And not just any questions – the right questions. Why? Because when you ask the right questions, the right answers follow. And from there? The credibility and confidence you need to unleash the bold creative solutions that will make your brand famous.
In an interactive, choose-your-own-ending format, Tinuiti Live 2023 is expressly designed to get you the clarity you need. Featuring the industry’s top thinkers and brands, the daylong complimentary event in NYC covers Streaming, Commerce, Search, Social, Measurement and more.
Ease 605 | 605 3rd Ave, New York
Our venue is designed to bring clarity and an overall sense of well-being through imagination and creativity. We’re excited to host in a space with pools of natural light, an outdoor terrace, and sweeping city views.
Subway
Penn Station (1.1 Miles)
Grand Central Station (.4 Miles)
Kory Marchisotto
CMO, e.l.f. Beauty & President, Keys Soulcare
The personification of e.l.f.’s renegade spirit, Kory’s fearless approach to marketing has helped fuel the company’s 16 consecutive quarters of net sales growth, grow e.l.f. Cosmetics to become the #4 largest mass cosmetics brand nationally, and secure the brand’s spot as Gen-Z’s #1 favorite beauty brand. Since joining e.l.f. Beauty in 2019, Kory has not only led the resurgence of e.l.f. Cosmetics but also strategically expanded the company’s portfolio to include e.l.f. SKIN, clean beauty pioneer Well People and the groundbreaking lifestyle beauty brand Keys Soulcare, created with Alicia Keys. Kory has been recognized as one of the Most Impactful Marketers in Beauty and Fashion, one of the Most Innovative CMOs in the World, a Brand Genius and one of the Most Inspiring Women Leaders of 2023. Through her record- and beauty-boundary breaking results, Kory continues to show the world that anything is e.l.f.ing possible.
A bold disruptor with a kind heart who has been building brands for decades, Kory started her career at LVMH and Puig, before spending 18 years at Shiseido as an executive leader transforming many of their prestige brands across multiple divisions within the group.
Leslie K. John
James E. Burke Professor of Business Administration, Harvard Business School
Leslie K. John is a behavioral scientist and the James E. Burke Professor of Business Administration at the Harvard Business School. A leading expert on the psychology of privacy and information disclosure, Professor John studies how people decide whether to share information, how their decisions are shaped by internal and environmental factors and perceived by others, for better and for worse. Her groundbreaking research has influenced scholars, companies, NGOs, and governments around the world. She has given talks and lectures in top universities and companies and teaches extensively in MBA and executive programs, on the topics of decision-making, marketing, negotiation, and behavioral economics.
Professor John’s award-winning research has been published in leading academic journals including the Proceedings of the National Academy of Sciences, Psychological Science, Management Science, the Journal of Marketing Research, and the Journal of the American Medical Association. It has also received media coverage in outlets including the New York Times, the Wall Street Journal, Financial Times, and Time Magazine.
Tinuiti's leadership level sets the room on the state of marketing in 2023 and provides a look at the all-star lineup ahead.
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Tinuiti's leadership level sets the room on the state of marketing in 2023 and provides a look at the all-star lineup ahead.
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Behavioral scientist and leading expert on psychology of privacy information disclosure, Leslie K. John, James E. Burke Professor of Business Administration at the Harvard Business School, will dive into the power of questioning to unleash the bold, innovative, creative solutions that will make your brand famous.
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Creating an ad campaign for the Big Game can take months if not years. So how the e.l.f. did a brand that had never done TV before pull off one of the Big Games’ most beloved ads - starring Jennifer Coolidge and co-written by Mike White, no less - in less time that we spend waiting for the first three episodes of The White Lotus to air? Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare, dishes about what they did and why, how they made it happen, and, of course, the jaw dropping results.
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It’s critical for brands to lean into TikTok’s ‘creator-first’ mindset and expand their media mix to reach the platform's younger and rapidly growing audience. Watch this space for more.
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While measurement of offline channels are historically a weak indicator of performance, this session answers how to unlock a more holistic strategy through those offline channels and attain growth across streaming and online video - through a holistic strategy to maximize growth. Watch this space for more.
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A focused discussion around Amazon. Watch this space for more.
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Tinuiti's leadership level sets the room on the state of marketing in 2023 and provides a look at the all-star lineup ahead.
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Another keynote takes the stage as we hone in on measurement and the questions that will lead to clarity. Watch this space for more.
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The YouTube ecosystem is vast and requires a holistic approach across both paid media and content creation to maximize the benefits of YouTube. Watch this space for more.
Sponsored by Google
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There’s an audience-centric approach to accelerating growth within commerce. Watch this space for more.
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Retention is a universal challenge. And email is just one part of your lifecycle journey. Brand needs to build an integrated messaging approach that prioritizes the customer for a more comprehensive (and human) journey. Watch this space for more.
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A lively discussion with three brands about the critical omnichannel approaches and challenges brands are facing right now. Watch this space for more.
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With actionable ways to attain clarity, we close the day with the questions to ask next.
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Tinuiti's leadership level sets the room on the state of marketing in 2023 and provides a look at the all-star lineup ahead.
Speakers
New to Tinuiti Live?
Catch up on some of our top sessions from last year.
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Spots are limited
We’re keeping this complimentary event exclusive so you can have an intimate experience with plenty of opportunities to engage with our star lineup of presenters – and each other.
Questions?
Contact the Tinuiti Events Team at [email protected]