Being a marketer in 2023 is anything but clear. But how exactly do you find clarity in 2023?
By asking questions. And not just any questions – the right questions. Why? Because when you ask the right questions, the right answers follow. And from there? The credibility and confidence you need to unleash the bold creative solutions that will make your brand famous.
In an interactive, choose-your-own-ending format, Tinuiti Live 2023 is expressly designed to get you the clarity you need. Featuring the industry’s top thinkers and brands, the daylong complimentary event in NYC covers Streaming, Commerce, Search, Social, Measurement and more.
Ease 605 | 605 3rd Ave, 7th Floor, NYC
Our venue is designed to bring clarity and an overall sense of well-being through imagination and creativity. We’re excited to host in a space with pools of natural light, an outdoor terrace, and sweeping city views.
Subway
Penn Station (1.1 Miles)
Grand Central Station (.4 Miles)
Kory Marchisotto
CMO, e.l.f. Beauty & President, Keys Soulcare
The personification of e.l.f.’s renegade spirit, Kory’s fearless approach to marketing has helped fuel the company’s 16 consecutive quarters of net sales growth, grow e.l.f. Cosmetics to become the #4 largest mass cosmetics brand nationally, and secure the brand’s spot as Gen-Z’s #1 favorite beauty brand.…Since joining e.l.f. Beauty in 2019, Kory has not only led the resurgence of e.l.f. Cosmetics but also strategically expanded the company’s portfolio to include e.l.f. SKIN, clean beauty pioneer Well People and the groundbreaking lifestyle beauty brand Keys Soulcare, created with Alicia Keys. Kory has been recognized as one of the Most Impactful Marketers in Beauty and Fashion, one of the Most Innovative CMOs in the World, a Brand Genius and one of the Most Inspiring Women Leaders of 2023. Through her record- and beauty-boundary breaking results, Kory continues to show the world that anything is e.l.f.ing possible. A bold disruptor with a kind heart who has been building brands for decades, Kory started her career at LVMH and Puig, before spending 18 years at Shiseido as an executive leader transforming many of their prestige brands across multiple divisions within the group.
Leslie K. John
James E. Burke Professor of Business Administration, Harvard Business School
Leslie K. John is a behavioral scientist and the James E. Burke Professor of Business Administration at the Harvard Business School. A leading expert on the psychology of privacy and information disclosure, Professor John studies how people decide whether to share information, how their decisions are shaped… by internal and environmental factors and perceived by others, for better and for worse. Her groundbreaking research has influenced scholars, companies, NGOs, and governments around the world. She has given talks and lectures in top universities and companies and teaches extensively in MBA and executive programs, on the topics of decision-making, marketing, negotiation, and behavioral economics. Professor John’s award-winning research has been published in leading academic journals including the Proceedings of the National Academy of Sciences, Psychological Science, Management Science, the Journal of Marketing Research, and the Journal of the American Medical Association. It has also received media coverage in outlets including the New York Times, the Wall Street Journal, Financial Times, and Time Magazine.
Karamo Brown
Host of the Syndicated Daytime Talk Show, “Karamo”
The Emmy nominated host and Culture Expert on Netflix’s international hit series Queer Eye, Karamo is a ‘sympathetic talk therapist wrapped inside a life coach and zipped into a fast fashion bomber jacket…” according to The New Yorker. A lifelong dream and achievement, Karamo launched his daytime talk show, “Karamo,” in fall of 2022, produced by NBCUniversal Syndication Studios. The show tapes in Stamford, CT and premiered in more than 90% of the country. Karamo draws from his work in social services to show how he both discovered and learned to explore his many different “identities”. Whether as a black man, openly gay man, a son of immigrant parents, a Christian or a single father; Karamo strategically utilizes the strength of his numerous identities to achieve success – and teaches others to do the same... As an actor Karamo recurs on Netflix’s final season of the hit dramedy series Dear White People. He starred in Freeform’s first gay rom-com The Thing About Harry and guest stars in TBS’ Miracle Workers. Available through Luminary, Karamo’s Podcast, Karamo, is an in-depth look at life’s thorniest issues. The show also includes special interviews with his celebrity friends who share personal moments from their lives with Karamo. His memoir, “Karamo: My Story of Embracing Purpose, Healing, and Hope,” explores how the challenges in his own life have allowed him to forever transform the lives of those in need. His best-selling children’s book, “I Am Perfectly Designed,” is an empowering mantra for kids and adults to embrace authenticity. The beautifully illustrated book is co-authored with his son, Jason ‘Rachel’ Brown. Their second installment “I Am Okay To Feel” was released in fall of 2022. In 2004 Brown was one of the first openly gay African-American in the history of reality television’s iconic series The Real World. Shortly after the conclusion of The Real World, Karamo learned that he was a father of a nine-year-old boy, Jason. With the support of his child’s mother, Brown petitioned and gained full custody of his son. A year later, Karamo adopted Jason’s half-brother, Christian. Karamo was the recipient of the 2018 Human Rights Campaign Visibility Award.
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Jill Delelle
Director, Digital Marketing & Media at KIND Snacks
Grant Goldman
VP of Marketing
Jamaal Chinn
Head of Global eCommerce Marketplaces
Lucas Nurmi
Sr. Ad Tech Account Executive
Angela Love
Video Senior Specialist
Max Rudy
Director of E-commerce
David DeRobbio
Partnerships
Maya Wasserman
Director of Marketing – Television and Video & Sound
Elan Lieber
Senior Growth Marketing Manager
Jill Delelle
Director, Digital Marketing & Media at KIND Snacks
Grant Goldman
VP of Marketing
Jamaal Chinn
Head of Global eCommerce Marketplaces
Lucas Nurmi
Sr. Ad Tech Account Executive
Lucas Nurmi
Sr. Ad Tech Account Executive
Angela Love
Video Senior Specialist
Max Rudy
Director of E-commerce
David DeRobbio
Partnerships
Maya Wasserman
Director of Marketing – Television and Video & Sound
Elan Lieber
Senior Growth Marketing Manager
Tinuiti's leadership level sets the room on the state of marketing in 2023 and provides a look at the all-star lineup ahead.
Speakers
Here’s a question for you. Are you asking enough questions?
Questions can make or break your success in just about any situation. From dating to salary negotiations to understanding your consumer to choosing a piece of adtech, questions are pivotal. They spur the flow of ideas, incite innovation, accelerate performance, and mitigate business risk. Questions even play a big role (even bigger than you think) in building trust.
And while questioning is a powerful tool for unlocking value for brands, most of us marketers don’t ask enough questions, nor do we even know the right questions to ask, much less the best manner in which to ask them. Harvard Professor Leslie K. John has broken ground with her studies about how people make decisions, and she’s taking the stage at Tinuiti Live to illuminate how you can hone your questioning skills to score better outcomes in life, love, and yes – even marketing.
Speaker
Creating an ad campaign for the Big Game can take months if not years. So how the e.l.f. did a brand that had never done TV before pull off one of the Big Games’ most beloved ads - starring Jennifer Coolidge and co-written by Mike White, no less - in less time than we spent waiting for the first three episodes of The White Lotus to air? Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare, dishes about what they did and why, how they made it happen, and, of course, the jaw dropping results.
Speaker
Morning Breakout Sessions
Which Question Do You Want Answered?
An eyewear company with a revolutionary idea launches on Shark Tank and quickly becomes a sensation. The inspiration behind Pair Eyewear’s customizable specs was that wearing the same thing every day can be dull. In other words, change is good. So when the company began looking to diversify their marketing mix across non-clickbased channels, Tinuiti was here for it. Attend this session to hear about how the brand achieved the precision and rigorous measurement they were used to across click-based channels for online video and streaming advertising using Always On Incrementality.
Speakers
Ancestry.com might be in the business of tracing roots to the deep past, but its marketing strategy couldn’t be more firmly planted in the future. The genealogy pioneer has consistently blazed the path when it comes to branding and selling on (and off) Amazon. Today, Ancestry is boldly testing into one of the measurement solutions at the forefront in advertising, Amazon Marketing Cloud, to answer some of its most pressing business questions: How does an Amazon audience differ from an audience served programmatically? Is it incremental? Do they convert differently on Amazon or on a DTC site? How can you turn these answers into actionable media initiatives? Attend this session to get a peak behind the curtain (in real time!) on how Ancestry is leaning into the AMC clean-room solution to get clarity into the customer journey, incrementality, and new-to-brand consumers – in advance of one of the largest gifting opportunities of the year, Mother’s Day.
Speakers
KIND is on a mission to create a kinder and healthier world, one snack, one act at a time. Sure sounds like a mission perfectly aligned with the values of today’s consumer. When KIND approached Tinuiti to bring its purpose to even more consumers we were hungry to expand their media mix to include Snapchat and TikTok Betas/Innovations to influence and engage these audiences. But that’s not the only new ground KIND broke. Because in-store purchases make up a vast majority of its revenue, the brand was done relying on historical (and slow) marketing models and sales studies. In its bid to get real-time data, KIND became the first to leverage a new tool on Meta to successfully attribute offline sales data back to its online campaigns. Attend this session to hear how this innovative and purpose driven snacking company continues to make bold moves on social to increase awareness and to close the loop between digital campaigns and in-store purchases.
Speakers
If we were to ask Karamo Brown one question, it would be, “How can one person be so many things and have done so much for others?” A Black man, a gay man, the son of immigrant parents (Jamaica and Cuba), a Christian, a single father, an activist, an author, a ground-breaking reality show star – and most recently – the star of his own talk show. Perhaps like no other public personality out there today, Karamo has strategically utilized the strength of his numerous identities to achieve success – while using his platform to help others to do the same. From being the first openly gay Black man on reality TV in “The Real World” to Emmy-nominated culture expert on the international hit series “Queer Eye” to the launch of his daytime talk show, “Karamo,” on NBCUniversal Syndication Studios in 2022. The throughline throughout, has been his ability to ask the kind of questions that help people uncover love for themselves – and for those different from them.
Speakers
The struggle to find clarity on social in a post iOS14 world has been a doozy. But finally, there is a clear path forward. This compelling case study from Tinuiti’s latest acquisition, social agency Ampush, offers a blueprint on how to build highly resonant conversion experiences from impression to subscription that win trust and convert. And because there couldn’t be a more personal journey or high-consideration product than a search for a supplement to help with menopause, the Bonafide case study in this session offers a compelling strategy for navigating a privacy-first web.
Speakers
Afternoon Breakout Sessions
Which Question Do You Want Answered?
Have you ever thought about the relationship between your Lifecycle Marketing strategy and your Paid Media strategy? No? You’re not alone. In our new cookieless world, everyone knows about the herculean power of 1P data to fuel your lifecycle efforts. But yet most brands are failing to leverage that very same data when it comes to their paid media efforts.
Big mistake. Tinuti has been working with top brands to break down the walls between these two silos. The result? Brands are not leaving dollars on the table (in fact, they are cleaning up.)
In this session, two of our top lifecycle marketing experts will dive into how you can use event-based data from lifecycle marketing efforts to fuel your paid media campaigns in a post-cookie world. They’ll speak on how our clients have used this strategy to have a deeper understanding of their end user and have bigger lift across ad campaigns.
Speakers
Making Marketing Personal (& Measurable) on the World’s Second Most Popular Website
Over 2 billion people visit YouTube daily (for context, that’s about one-quarter of all earthlings). They come to spend time with content that matters the most to them as human beings – whether it’s a curly hair tutorial, a Baby Shark video to soothe a restless child, a lesson on how black holes work, or the latest Miley Cyrus video.
The role that YouTube plays in all of our lives is deeply personal. And the opportunity it provides for brands to meet their audience at each of these highly personal moments – and measure the impact of threat marketing – is monumental. Brands must go beyond the media component and act as creators to build out a full-funnel experience. Attend this session to learn about the YouTube Maturity Curve as well as how to build out a 360° video initiative inclusive of YouTube, social video, influencer and OTT with advanced measurement.
Sponsored by Google
Speakers
They say it’s good to be a big fish in a small pond. But challenger brand Wild Planet Foods had bigger ambitions than that. The sustainability-driven canned seafood brand – whose vision is to transform fishing into a force for good – wanted to take on its competitors, the whales of tinned fish. Wild Planet is now primed to keep taking significant category share on Instacart, where the brand has seen double-digit growth since its first foray onto the platform.. How? Through a full-funnel marketing strategy that combines search and display for a bigger share of voice. And that’s because Instacart can truly be an equalizer for emerging brands to help them grow on- and offline.. Attend this session to hear about Wild Food's remarkably quick and cost-effective journey to success, which is bound to get you thinking bigger about your brand’s strategy on Instacart.
Speakers
Creating an omnichannel strategy is an undertaking as complex (if not more so) than conducting a top-tier orchestra. Think of the instruments as media channels, the notes they play as the messages the audience is hearing, and the crowd's reaction as the data points collected along the way. Today’s marketer is standing at the podium, trying to orchestrate all of it to work together to create a personalized, relevant journey for each person sitting out there in the audience. No easy feat. It takes the sophisticated collection and use of customer data, always-on testing, an iterative approach to creative, the right technology – and of course a strategy that ties it all together. Attend this roundtable with Sony & OLLY to hear how these enterprise brands created a robust omnichannel marketing strategy to create a connected experience that makes beautiful music for their brands.
Speakers
The final session of the day brings together Tinuiti Chief Strategy Officer Nii A. Ahene and President Jeremy Cornfeldt. Nii’s eye is keenly trained on the future, seeking out new ideas to bring back tomorrow’s solutions so Tinuiti can continue to thrive today. Jeremy, who oversees the agency’s day-to-day operations, provides the insights from the ground that are crucial in helping guide the strategy of future offerings. Join them to close out a robust day of programming as they zoom back out for a high-level discussion of what is most important that’s designed to provide clarity on what brands need to do – today AND tomorrow – to make bold, confident, and data-backed marketing decisions to grow their businesses.
Speakers
Tinuiti's leadership level sets the room on the state of marketing in 2023 and provides a look at the all-star lineup ahead.
Speakers
Now Available On-Demand
Watch the on-demand recordings from Tinuiti Live 2023, designed to help you ask the right questions to bring your brand clarity this year.
Questions?
Contact the Tinuiti Events Team at [email protected]