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The 2024 Paid Social Marketing Guide

From Building Community to Leveraging AI: Navigating 2024’s Social Marketing Evolution

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Social media isn’t just a channel, it’s a hub of consumer engagement and brand advocacy. The question today isn’t whether to invest in social media marketing, but rather, how to do it effectively.

In 2023, we saw a focus on TikTok’s growing momentum, augmented reality, first-party data, influencer/creator marketing tactics, and so much more. In 2024, those themes will remain, but in this year’s Social Media Marketing Guide we’ll dive deeper into omni channel retail efforts, the natural rise in UGC and influencer marketing, the expanding realm of social commerce, AI powered ad tech and creative, and more.

In this guide, we will cover:

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