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Social Commerce Guide: From Trend to Table Stakes

preview of social commerce guide with title slide and two sample pages

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Social media and shopping have been dating for years, but the two officially reached #powercouple status in 2020, thanks in part to a pandemic push. With people spending more time at home—staying connected through social platforms and shopping—the stage for social commerce was set.

With US social commerce sales expected to pass the $45B mark in 2022, many brands and advertisers are building marketing strategies that lean more heavily into selling on social platforms than ever before. And the options for social selling are expanding every day.

In this guide, we explore:

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