Digital Ads Benchmark Report Q4 2024

Across social, search, commerce, video, and display advertising, the most comprehensive report unpacking the key trends impacting digital marketers is the Tinuiti Digital Ads Benchmark Report. 

Based on more than $4 billion in annual media under management, the Q4 2024 edition includes new charts to help marketers quantify the opportunities afforded by key platforms and campaign types, including:

• The share of Amazon advertising attributed to Amazon’s demand-side platform (DSP) for participating advertisers
• How much TikTok, Snapchat, and Pinterest advertisers invested in these platforms compared to Meta in Q4
• The rapid rise of Amazon Prime Video investment as advertisers flock to take advantage of the ecommerce giant’s streaming video inventory
• Microsoft paid search spend growth and how it compares to Google paid search