2022 is already off to an interesting start as it pertains to all things Meta Ads, including the first ever year-over-year decline in Instagram impressions, as well as iPhone spend growth going negative for the first time since the introduction of the Apple App Tracking Transparency (ATT) prompt. The Q1 2022 edition of the Tinuiti Facebook Ads Benchmark Report dives deep into these and other key trends, including:
- How much more expensive ad pricing on Facebook and Instagram was in Q1 2022 compared to two years prior
- Meaningful growth in the share of Instagram impressions coming from newer ad placements like Instagram Shop and Reels
- Android CPM continuing to far outpace that of iOS devices, a trend that has been prominent ever since June 2021
- How CPM on TikTok, Snapchat and Pinterest trended throughout the first quarter, as well as what CPM on these platforms looks like compared to Meta Ads
Every quarter, Tinuiti provides unique insights across the digital marketing spectrum using samples derived from more than $3 billion in annual media under management. The Facebook Ads Benchmark Report Q1 2022 gives marketers a succinct summary of the key happenings across Meta Ads properties and beyond for the first quarter of the year. Get your copy today!
