Research
Facebook Ads Benchmark Report: Q4 2020
Facebook Ads Benchmark Report: Q4 2020
Advertisers on Facebook and other paid social platforms had to stay on their toes during a tumultuous 2020. And 2021 is off to a similarly turbulent start. Read the Q4 2020 Facebook Ads Benchmark Report to sharpen your social strategy in yet another pivotal year for digital marketing.
Key Topics Include:
- Rebounding Q4 spend growth as July boycotters reactivated ad campaigns
- Apple mobile devices driving 65% of all Facebook ad impressions as updates to IDFA are primed to interfere with targeting and measurement on these devices
- The rapid expansion of ad dollars spent on Pinterest and Snapchat as brands expand social efforts beyond Facebook
