Research
Facebook Ads Benchmark Report: Q4 2021
With more than $3 billion in annual ad spend management, Tinuiti has unique insight into the trends shaping the digital marketing landscape across search, social, marketplaces and more. The Facebook Ads Benchmark Report Q4 2021 has everything you need to unpack what happened in the final quarter of 2021 and how to prepare for the year ahead.
With holiday travelers back on the move in the US and the continued fallout from Apple’s App Tracking Transparency (ATT) prompt, Q4 2021 was a quarter like no other for Facebook (er…Meta) advertisers. In the latest edition of the Tinuiti Facebook Ads Benchmark Report, you’ll learn all about key trends including:
- Decreases in desktop impression share quarter over quarter and year over year as Americans hit the road to visit family for the holidays
- Android smartphone CPM ending the year 45% higher than iPhone across Meta-owned properties, as demand for those users who can still be targeted using mobile IDs continues to be strong in the wake of Apple’s ATT rollout
- How big newer ad placements like Instagram Reels and Shop inventory, released in June and August, are currently performing
- Continued strong growth in ad pricing across paid social platforms, including Facebook, Instagram, Pinterest and Snapchat
