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From A to Gen Z 2024

The Influences and Motivations Shaping Buying Behavior for Young Consumers

Gen Z report graphic

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To better understand the distinct tastes of Gen Z, Tinuiti analyzed the generation’s responses across five different surveys conducted in 2024 that focused on apparel, beauty, home services, AI, and holiday shopping habits and preferences. The result is a comprehensive view of the youngest adult generation that unpacks how marketers should be thinking about several key characteristics of Gen Z, including:

The purchasing power of Gen Z is already significant and will only grow in the future. To better understand how to best reach and appeal to this important cohort, download From A to Gen Z 2024 today.